Samsung Ads and Publica by IAS Expand CTV Ad Serving Partnership
Today, Samsung Ads, driven by proprietary ACR data, a leading provider of advanced TV advertising solutions to some of the biggest companies in the world, officially announced their renewed global relationship with Publica, a leading Connected TV (CTV) ad server owned by Integral Ad Science (IAS). By introducing a programmatic unified auction for the premium […]
8 ways brand advertisers, ad agencies, and AdTech companies can boost insights and ROI with the Media Data Cloud
Brand advertisers, advertising and marketing agencies, and advertising technology companies are rapidly adapting to a changing digital media landscape. Consumers are taking steps to remove advertising and tracking from their online experiences, and viewing habits differ greatly among consumers based on their demographic and psychographic profiles.
Retailers Missing Cross-Channel Personalization Opportunity
The best option for marketers to connect with their target audience is probably through social media. Social users are highly engaged, always connected, and social networks offer a plethora of information about user behavior. Retailers, meanwhile, are skipping out on numerous chances for cross-channel promotion and reactive marketing efforts, according to the 2016 Yesmail Channel […]
What Industries Contributed the Most to Google’s Earnings?
Investors were dissatisfied when Google’s most recent Q4 earnings report was announced on January 19. The most recent Google earnings report revealed that the search engine giant fell short of analyst-predicted predictions and underperformed.
Hivestack and Clear Channel collaborate to expand LaunchPAD in the Netherlands
Today (June 21), Hivestack—the top independent provider of programmatic DOOH ad technology worldwide—announced a new agreement with Clear Channel Netherlands, a major provider of out-of-home (OOH) media and infrastructure, to provide programmatic DOOH advertising through the Hivestack SSP. As a component of Clear Channel LaunchPAD, a pan-European advertising platform that offers programmatic, automated, and direct […]
Digital Advertising Trends in 2023
2022 has seen widespread change on both fronts. With this whitepaper, we hope to shed some light on this change, as well as giving you some tools to help you effectively tackle your paid digital advertising throughout 2023.