Direct Digital Holdings Partners with FreeWheel’s Beeswax to Simplify and Expand Access to Multicultural and General Market CTV Ad Inventory
Today, Direct Digital Holdings, Inc. a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC (“Colossus SSP”), Huddled Masses LLC (“Huddled Masses”) and Orange142, LLC (“Orange142”), announced that it has partnered with Beeswax, a FreeWheel-owned programmatic buying platform. The ad tech group, which is the ninth Black-owned company on the NASDAQ […]
Connected TV – ALPHA KONNECT
This ALPHA KONNECT report is an overview of the current connected TV landscape in Canada. The report uses Canadian and North American data such as user reach in Canada, household penetration, and demographic data to help marketers and agencies better understand the impact of connected TV advertising. This report also serves as a guide that […]
Preparing for the Cookie-less Future & Ad Ecosystem changes Ep 3
The current approaches to activating, managing, and measuring audiences and digital media performance are all being challenged with the roll-out of regulations, deprecation of third-party cookies, and restricted access to advertising ID.
Making Audiences Actionable ENVISIONING A FRICTIONLESS CROSS-CHANNEL ADVERTISING FUTURE
The media landscape has been permanently disrupted. Attention, conversation, and commerce now take place on an endlessly multiplying array of devices and environments, often on several simultaneously. This delivers convenience for consumers but adds complexity and technological challenges for marketers trying to understand and connect with them. “While we as marketers are looking at different […]
New Study from BENlabs Reveals Product Placement in Media Drives Consumer Behavior
BENlabs, the leading entertainment AI company for brands and creators, released a new report today finding that 63% of consumers have positive emotions after seeing products or brands in TV content, while 47% say they enjoy seeing their favorite brands in shows. The report, “State of Product Placement 2023,” analyzed product placement’s ROI, and consumers’ […]
CHATBOTS FOR ADVERTISING ENGAGEMENT AUTOMATION
Today, enterprises are undergoing a rapid digital transformation. As the world embraces a post COVID-19 work scenario, companies are innovating their marketing and sales strategy to fit the scene. For any business to jump off the books, adoption of new technologies is imperative. Now more than ever, imagination is important for devising and executing novel […]