Building a marketing technology stack
Building a marketing technology stack can seem daunting, but it doesn’t have to be. In this article, I will simplify the process and give you a practical approach to building a custom stack for your organization. The method also works when you want to expand your existing capabilities, allowing you to see holes in your […]
Risk-resilient digital manufacturing
Read the Oxford Economics research on how manufacturers are building next-generation supply chains that mitigate risk and boost resilience. The next-generation supply chain is being shaped by the need for resilience in an uncertain world and by customer expectations of speed and sustainability. Its success depends on the free flow of high-quality data and collaboration […]
The ABA Playbook: Mastering B2B Engagement & Conversion
Account-Based Advertising (ABA) isn’t just a game-changer—it’s THE game. Wondering how to ensure your brand doesn’t just get noticed but becomes unforgettable and top-of-mind? This guide is your golden ticket to boosting visibility and pulling your target accounts closer with precision you’ve only dreamed of. It’s all about transforming every brand interaction from mundane to […]
Is Instagram a Good Place for B2B? New Research Has the Answer
When it comes to B2B marketing, platforms like LinkedIn and Twitter often take the spotlight. However, Instagram, traditionally seen as a hub for B2C engagement, is increasingly making its mark in the B2B space. But is it worth the investment? Recent research sheds light on this question. The Rise of B2B on Instagram Instagram has […]
Decoding Digital Body Language: Understanding Non-Verbal Cues in the Digital World
In today’s digital era, where face-to-face interactions are often replaced by emails, chats, and video calls, understanding digital body language has become essential. Digital body language refers to the subtle cues we send online, such as response times, tone, emojis, engagement patterns, and camera usage during virtual meetings. These cues help convey emotions and intentions […]
The Impact of AI on Modern Marketing: Transforming Customer Engagement and Lead Generation
Artificial Intelligence (AI) has revolutionized the way businesses interact with their customers. From personalized marketing campaigns to automated lead generation, AI is reshaping the landscape of modern marketing. How AI is Transforming Marketing