Two-Thirds of B2B Marketers Say Lead Generation Tactics Are Rapidly Changing
The B2B marketing landscape is undergoing one of the fastest shifts in a decade. Reports from global marketing teams reveal that nearly two-thirds of B2B marketers believe lead generation tactics are no longer the same as they were just a few years ago. Changing buyer behavior, privacy regulations, content overload, and the rise of AI-driven […]
Closing the Speed-to-Quality Gap in Market Research
Speed vs. quality don’t have to be mutually exclusive. Learn how market researchers are delivering faster, better insight. Life sciences market researchers face unprecedented challenges—accelerating innovation cycles, physician shortages affecting 187,000 doctors by 2037, and a specialty pharmaceuticals market that expanded from $92.50 billion to $129.23 billion in just one year. This white paper explores […]
The Future of Sales: How Modern Sales Tools Are Transforming Revenue Growth
The world of sales has changed dramatically in just a few short years. What used to be a game of cold calls, intuition, and manual tracking has evolved into a data-driven, tech-powered, and hyper-personalized engine for revenue growth. Today’s sales professionals are not just “closers.” They are strategic advisors, data interpreters, and relationship architects — […]
“Ferragamo’s digital-first pivot, direct-to-consumer growth lift Q3 amid global headwinds”
Luxury brand Ferragamo reported a 1.7% year-on-year increase in net sales (at constant exchange rates) for the third quarter of 2025, reaching about €221 million. While modest, this was a meaningful improvement from the prior quarter’s double‐digit decline of around 11.8%. On the downside, for the first nine months of the year the group’s revenue […]
Data Exposure in Marketing Firm Highlights Critical Risks for the Industry
A startling data exposure involving around 40 billion records was discovered in a large unencrypted database tied to the marketing firm Netcore Cloud Pvt. Ltd.. The accessible 13-terabyte repository included email addresses, partial banking numbers, health-notification data and other sensitive logs. TechRadar+1This incident underscores a key paradox in modern marketing: while data collection enables personalised […]
Mod Op Expands B2B Marketing Capabilities with Acquisition of Ascend Marketing
Mod Op, a full-service digital marketing agency known for its blend of creativity, data science, and innovation, today announced the acquisition of Ascend Marketing, a tech-enabled, people-first marketing services firm specializing in B2B customer engagement, marketing technology enablement, and account-based marketing. The move is intended to deepen Mod Op’s automation capabilities and establish a more […]