MarTechDepot - Marketing Related News, Events, Companies, and Resources at One Place

Openness. Visibility. Confirmation. The most popular words in the ad tech industry all center on one idea: a lack of trust. When real-time ad exchanges first started, marketers were so transformed by the remarkable reach, scale, and targeting capabilities of RTB platforms that they became less concerned about fuzzy metrics. But once the honeymoon period […]

EE is stepping up its B2B service by leveraging its new focus as a destination for gamers. In addition to unifying its BT and EE identities under EE in October, the mobile and network provider also made its stores and services available to non-EE consumers for the first time. In a dramatic overhaul, the business […]

That wave has being surfed by B2B marketers. As the authorities on demand and brands, we have made our mark. Invest in advertising; make it roughly 60% brand and 40% demand; lead with emotion; create unique brand assets; use performance marketing; and remember, Bob is your uncle and he has a great pied-a-terre in Cannes. […]

The leads you collect today aren’t necessarily ready to buy immediately. Some of them are, of course, but others may still be researching potential products or solutions and are not ready to make a purchase decision. Your existing customers may also be leads for other products you sell or be interested in buying more of […]

Whether your company has a small budget or a large budget for marketing your new requisitions- this doesn’t mean that the recruiter can’t control their own fate. There are plenty of strategies that can be put in place to boost the number of candidates that apply without having to spend lots of money. By incorporating […]

Expanding its connected TV (CTV) advertising business, Estrella Media, the transformational Spanish-language media company servicing a multiplatform, varied Hispanic audience in the US, said today that it has joined with FreeWheel, a worldwide technology platform for the TV advertising market. With the help of the cooperation, both businesses will be able to promote and assist […]

The worldwide media platform Teads has partnered with Integral Ad Science (IAS), a leader in digital media quality, to improve its contextual advertising offering and brand fit. Through the collaboration, Teads will incorporate IAS’s Context Control solution for avoidance, ensuring that marketers steer clear of information that is judged inappropriate for their brand. With Teads’ […]

If you have heard anything about Facebook advertising, you know it’s extensive (and complicated). If you’ve ever been targeted by Facebook ads, you know it’s almost borderline stalky. And if you have ever tried Facebook advertising out for yourself, you know it’s efficient and cost-effective.

Fast-forward to today and more than half of the world’s population, 4 billion people, is connected to the internet. Technology and digital data has seeped into nearly every aspects of our daily lives including finance, news and music.

With the introduction of Emissary Knowledge today, Emissary marked a significant advancement in the sales intelligence sector. Emissary’s firsthand insights are gathered directly from executives who worked inside target accounts, unlike typical intelligence systems that scrape publically available material from the Web. This allows Emissary to delve deeply into the facts of what, why, and […]

Following Google’s announcement that it will begin to phase out third-party cookies in January 2024, Inuvo, Inc. (NYSE American: INUV), a leading provider of artificial intelligence (AI)-powered marketing technology to agencies and brands, has declared its continued commitment to a cookieless future with its IntentKey AI, detailing the ways in which its technology can already […]

Advertising metrics give precise information about the accomplishments and shortcomings of a campaign. They are a useful tool for monitoring every facet of your marketing endeavors and the way your campaign performs in relation to predetermined KPIs. Examine your campaign health indicators to gain insight into the effectiveness of your campaign. Since these metrics aren’t […]

Every firm is aware that brand marketing is essential to success. The truth is that a company’s brand is its greatest asset. It can help a business set itself apart from competitors as authentically as feasible. It might also act as a conduit between a business and its target market. Brand marketing is an idea […]

January 11, 2024 | 09:30 PM EST | USA Prepare yourself for an in-depth examination of the advertising scene in 2024 during our next webinar. There will soon be significant changes, such as Google Chrome gradually eliminating third-party cookies and the effect of Google’s Sandbox program on the segmentation of mobile audiences. Viewers can anticipate […]

January 09, 2024 | 12:00 PM ET | USA Marketing strategy must include segmentation, which is the process of breaking down a diverse consumer base into smaller, more homogeneous groups. Marketing managers frequently attempt to make customer segments “come to life” once they have divided the market into distinct groups. They do this by giving […]

The way audiences use social media channels is constantly changing. As marketers, we need to make sure we’re adapting to these changes. One of the biggest changes we’ve seen so far in 2018 is the increased use of social advertising. Social advertising is a paid form of paid digital advertising on social media platforms. For […]

Where consumers go, advertisers will soon follow, and the world of social media is no different. Nearly every area of business has been disrupted by social media’s rise, but perhaps none has been impacted more than the advertising industry. Over the past several years, what began as a space for people to gather and connect […]

Beginning its OOH operations in Slovakia in 1990, JCDecaux SE (Euronext Paris: DEC), the world’s largest outdoor advertising company, announced on December 14 that it had signed a merger agreement with Akzent Bigboard, the outdoor advertising division of JOJ Media House Group, the country’s top media group. The transaction’s conclusion is contingent upon customary regulatory […]

Today, Connexa Sports Technologies Inc. (Nasdaq:CNXA) reported that its long-term collaboration with the AdVenture Media Group is still producing previously unheard-of outcomes for digital advertising. Slinger Bag, Connexa’s operational company, produced about $2 million in sales with an average ROAS of 18.9X in the three months leading up to the end of November 2023, as […]

The Google Ad Grant program offers $10,000 worth of free advertising to nonprofits The following infographic, courtesy of Elevation, breaks down the basics of what the Google Ad Grant is, how to apply, and how to remain eligible after receiving the grant.

Marketers face a common challenge of choosing between different methods of marketing their brand, and there are many different ways to market your brand. However, the two most common ways of getting visibility in the search engines are SEO and PPC. Most brands have fixed budgets for marketing and based on your marketing goals; you […]

Content marketing is now a trendy marketing term. We are seeing a rise in specialized magazines and trainings (such as this one) on content marketing to help professionals create and handle content. Newspapers like Forbes, the Guardian or even the New York Times publish articles on the subject. There is even a Content Marketing Institute! […]

Advertising is a form of promotion, and promotion is the face of a company. As one of the four pillars of marketing (along with product, place, and price), promotion encompasses the variety of techniques an advertiser uses to communicate with current and potential consumers. The goal of promotion is to ensure that targeted customers know […]

Everyone is familiar with services such as Uber and Booking.com, but few people are aware that, in fact, they are affiliate programs. An affiliate program is a marketing model, where an affiliate intermediary is involved in a promotional campaign, and an advertiser pays for end results. Any advertiser can create their own affiliate program. They […]

While the benefits of social media tools and techniques are well-known when it comes to engaging with customers, organizations still face challenges when it comes to internally using social platforms to enable open collaboration across business lines and hierarchies. However, with approximately 90% of companies that use social technologies reporting some degree of business benefits, […]

Digital disruption is happening in retail (something most retail executives acknowledge), yet less than one-quarter of retailers are actively doing anything about it. Disruption presents both a major threat and a big opportunity. Failing to adapt puts you at high risk of being displaced. “Disrupting yourself” and becoming a digital retailer opens up a world […]

Most senior executives are familiar with the invaluable role that procurement plays in the supply categories that directly contribute to the manufacturing of their product or the provision of their services. Procurement has delivered measurable benefits in helping companies obtain the most appropriate materials at the best cost available, assisting with the engagement of logistics […]

Indeed, the agency executives Ad Age interviewed agreed that those silos of DTC ad specialists wouldn’t work with the changing landscape. Most of the industry embraces the idea of broader health-care communications. “The role of agencies as mediators, negotiators, liaisons, and ultimately ambassadors between pharmaceutical companies,third parties that have trust, and academics and researchers that […]