MarTechDepot - Marketing Related News, Events, Companies, and Resources at One Place

In the ever-evolving landscape of digital marketing, email remains a steadfast and powerful tool for businesses to connect with their audience. As we step into 2024, let’s explore some of the emerging trends shaping the realm of email marketing. In conclusion, email marketing in 2024 is characterized by innovation, personalization, and a heightened focus on […]

In order to deliver relevant advertising and capitalize on micro-moments, businesses can use real-time data and optimize their ad placement strategy. Predictive advertising is a subset of predictive analytics that uses historical data, machine learning techniques, and algorithms to accurately target audiences and optimize ad copy and media spend. Tools such as Google’s Lookalike Audience […]

While Disney offers Disney+ for just $6.99 per month, and you can pay even less if you commit to a year, AT&T’s HBO Max will launch with a higher price than Netflix, but it plans to introduce an ad-supported version to support growth. Needham analyst Laura Martin estimated last month that Netflix could lose 4 […]

Google has taken a significant step towards blocking third-party cookies, demonstrating that its privacy mission is more than just talk. In its most recent policy update, Chrome 80 will no longer support cross-site sharing unless cookies are flagged in accordance with the SameSite internet standard. This move appears to be about online security and clarity. […]

The purchase amount was undisclosed; a Xandr spokesman declined to comment; and Clypd did not immediately respond to a request for comment. The deal will add linear TV ad inventory, or ad space, from clypd’s clients to Xandr Community, a product that pools advertising space. Clypd, which counts TV networks Discovery and CBS as partners, […]

Considering that most Americans are under quarantine and that events have been postponed, it seems that the customs suit market would be severely impacted. Suit fits are still conducted simply online, according to a few of the founders. The co-founder of Alton Lane, a company that specializes in custom suits, Colin Hunter, stated that his […]

The most frequent question I have received from brands in the last two weeks is, “Should we continue to invest in advertising during the coronavirus outbreak, when so many people are isolated?” Marketing Week’s own statistics show that many marketers are delaying their campaigns during this time. The truth is, none of us really knows […]

Marketers are beginning to consider how to profit from the two-week long March Madness frenzy as we fill out NCAA brackets and office productivity comes to a complete halt. As brands are putting the finishing touches on their media plans, our platform’s YouTube advertising experts at TriVu Media thought it only fitting to look to […]

Openness. Visibility. Confirmation. The most popular words in the ad tech industry all center on one idea: a lack of trust. When real-time ad exchanges first started, marketers were so transformed by the remarkable reach, scale, and targeting capabilities of RTB platforms that they became less concerned about fuzzy metrics. But once the honeymoon period […]

Editor’s Note: Enjoy this special encore post, which was one of readers’ favorites so far in 2021. It was originally published on March 18. There’s something special about video. Great video ads are agents of delight; they command the audience’s attention with sight, sound, and motion. And on LinkedIn, your brand can use video ads […]

From fake news scandals to the rising Gen Z, the digital consumer has never been more canny – or more sceptical. 42% of consumers now distrust brands, with 37% trusting them less than they used to. In fact, research from Accenture indicates that over half (54%) of major companies have suffered a material drop in […]

Podcast advertising allows you to speak directly to potential customers through an audio ad. You can have select podcast hosts talk up your brand, or hire voice talent to help you create an ad to be placed at the beginning (preroll), middle (midroll), or end (postroll) of an episode.

At Adobe®, we take the security of your digital experience and assets seriously. Security practices are integrated into our internal software development processes, operations, and tools. Our cross-functional incident response teams are proactive and nimble in preventing, detecting, and responding to incidents. Furthermore, our collaborative work with partners,

Over the course of a year, the digital audio industry has experienced unprecedented change. This year’s analysis reveals how perceptions of digital audio have developed in the past 12 months and takes a definitive look at the factors driving the industry forward. This year, 86% of advertising agencies and 66% of brand advertisers said that […]

The measurement of advertising effectiveness is steeped in a history of evolution, and the introduction of digital channels has increased this pace of change. In order to understand how the industry measures digital ad effectiveness and how digital media contributes to advertising success, this white paper collates a range of industry measurement approaches along with […]

In recent years, podcasts have emerged as one of the most popular and engaging digital mediums in the US, with an ever-expanding audience and a plethora of topics to cater to various interests. In this report, we’ll delve into the growth and popularity of podcasts in the US, how consumers think about podcast advertising, and […]

A new study undertaken by InMarket, in cooperation with the CMO Council, provides real insights into the answers to these questions. It uncovers massive disparities in ad waste and optimization opportunities among advertisers in similar consumer categories. And it shows that rigorous, always-on use of attribution is a major factor in optimizing campaigns to gain […]

The global winners of the 2024 SugarCRM Customer Breakthrough Awards were announced today by SugarCRM, the provider of the AI-driven sales automation platform that has won numerous awards. The winners are as follows: Customer Experience Breakthrough Award: Empresas ADOC, a retail company based in Central America, is recognized for using SugarCRM to drive business growth […]

Teams using Force Management’s core methodologies can now leverage Ascender Plus to support team engagement, accelerate adoption, and drive long-term consistency and results. “Ascender provides our clients with a powerful tool to improve revenue team execution and foster a culture of continuous, consistent professional growth,” says Grant Wilson, CEO of Force Management. “Ascending now accelerates […]

It’s a fun time to be a marketer. We have more avenues than ever to reach out to our audiences, and our creativity is bolstered by data and objective decisions, not just a gut feeling. Email marketing is one such channel where metrics allow for extensive testing and measurement. And while there are several data […]

Display advertising is one of the web’s oldest marketing strategies and is sometimes looked at with scepticism by those in the community who have had less than positive returns from the technique. Despite the vocal minority, it is nevertheless an advertising format that continues to thrive. Take Europe, for example. Total spend in the sector […]

The appeal of internet shopping is that it allows us to peruse the websites of numerous retailers offering comparable goods, all while lounging on a couch and binge-watching The Bachelorette’s most recent episode. Err, I mean Mad Men.This leads to the issue that, as consumers, we have shorter attention spans and become impatient when we […]

Things aren’t always sunshine and rainbows for digital marketers. The digital landscape has significant inherent issues that are not being discussed.A long time ago, days, weeks, or even months of meticulous investigation and creative work culminated in commercials. For better or ill, clever advertisements from McDonald’s, Coca-Cola, Kodak, and even Marlboro cigarettes ingrained many legendary […]

A recent essay on the dangers of averages and a lack of openness in our industry was published by AdExchanger. The article exposes the shortcomings of campaign outcomes wherein individual tactics perform outside of the desired range of performance, but the average KPI of all strategies falls within target. Additionally, the paper provides media planners […]

Openness. Visibility. Confirmation. The most popular words in the ad tech industry all center on one idea: a lack of trust. When real-time ad exchanges first started, marketers were so transformed by the remarkable reach, scale, and targeting capabilities of RTB platforms that they became less concerned about fuzzy metrics. But once the honeymoon period […]

EE is stepping up its B2B service by leveraging its new focus as a destination for gamers. In addition to unifying its BT and EE identities under EE in October, the mobile and network provider also made its stores and services available to non-EE consumers for the first time. In a dramatic overhaul, the business […]

That wave has being surfed by B2B marketers. As the authorities on demand and brands, we have made our mark. Invest in advertising; make it roughly 60% brand and 40% demand; lead with emotion; create unique brand assets; use performance marketing; and remember, Bob is your uncle and he has a great pied-a-terre in Cannes. […]

The leads you collect today aren’t necessarily ready to buy immediately. Some of them are, of course, but others may still be researching potential products or solutions and are not ready to make a purchase decision. Your existing customers may also be leads for other products you sell or be interested in buying more of […]