Transforming channel marketing: B2B’s new growth imperative
As you’re tying up your 2024 budgets in the next few weeks, spare a thought for the humble channel marketer – those who strive to recruit the resellers and other partners that are the lifeblood of many B2B brands, and then help them perform their roles effectively. Channel marketing is the Cinderella of B2B marketing […]
‘Patience is a virtue’: Brands on how to negotiate B2B pricing decisions
With prices for B2B goods and services often less transparent than the cost of B2C products, companies that sell to other companies could be walking a tightrope when they discuss price rises with their clients.
Boosting Product Sales through Strategic Marketing
In today’s competitive market, effective product sales strategies are vital for businesses to thrive. A successful product sales approach involves a combination of understanding consumer needs, strategic marketing, and efficient distribution channels. By conducting thorough market research, companies can identify their target audience and tailor their products to meet specific demands, increasing the likelihood of […]
Eventify Unveils Game-Changing Upgrades for In-Person Events
Eventify raises the bar for in-person event management with groundbreaking updates to their software platform. Discover how these advancements revolutionize event planning, streamline operations, and enhance attendee experiences, all while prioritizing data privacy.
Building an Ethical Foundation in B2B Marketing
Maintaining business integrity and reputation in B2B marketing requires making ethical decisions, which can be challenging but essential. It can be difficult for professionals to manage without going against ethical standards when dealing with the pressures of meeting marketing objectives and the subtleties of accepting gifts and entertainment. The possibility of legal repercussions and reputational […]
Unlocking B2B Success: Harnessing LinkedIn’s Power for Marketing
In today’s digitally driven business landscape, B2B marketing strategies often rely on leveraging professional networking platforms like LinkedIn to connect with potential clients and industry partners. LinkedIn has emerged as a powerhouse for B2B marketing, offering a unique blend of targeted advertising, content sharing, and relationship building opportunities. With its vast user base of professionals […]