24 inquiries to make of identity resolution providers in a demonstration
Identity resolution is the cornerstone of modern marketing, enabling businesses to understand their customers on a deeper level and deliver personalized experiences. When evaluating identity resolution providers, it’s crucial to conduct thorough assessments during demonstrations to ensure the solution aligns with your organization’s needs and goals. To aid in this process, here are 24 essential […]
Making the Most of Your B2B Investment: Is Account-Based Marketing Necessary?
Account-Based Marketing (ABM) has emerged as a powerful strategy in B2B marketing, focusing efforts on high-value accounts for personalized engagement. While not necessary for all businesses, ABM can drive revenue growth, improve alignment between marketing and sales, and deliver personalized experiences. However, implementing ABM requires careful planning and a significant investment in resources. Businesses should […]
Navigating the Complexities of B2B Lead Generation
In the realm of B2B marketing, lead generation reigns supreme as the cornerstone of success. However, navigating the complexities of lead generation requires a strategic approach tailored to the unique needs of each business. From targeted email campaigns and search engine optimization to networking events and referral programs, B2B marketers employ a diverse array of […]
The Evolution of B2B Marketing: Adapting to Digital Dynamics
B2B marketing has undergone a remarkable transformation in recent years, propelled by the digital revolution. Gone are the days of cold calling and traditional advertising as businesses embrace innovative strategies to reach their target audience. Today, B2B marketers harness the power of data analytics, social media platforms, and content marketing to engage potential clients and […]
Jasper Grows by Purchasing Clipdrop’s Image Platform from Stability AI
One of the largest generative AI app businesses in the world, Jasper, has revealed that it has achieved a deal to purchase Stability AI’s AI picture creation and editing platform, Clipdrop. Jasper’s ability to provide the most comprehensive, multimodal copilot for enterprise marketing teams has advanced significantly with this purchase. Millions of brands and creative […]
Gupshup inserts AI chatbots with Vertex AI capabilities into RCS dialogues.
Brands using Gupshup’s platform can now offer AI chatbots for RCS chats, giving their users access to a whole new, sophisticated, and interactive experience. Gupshup is the world’s top Conversation Cloud platform. The Vertex AI platform on Google Cloud is currently being used by Gupshup’s Conversational AI product suite, which includes Auto Bot Builder and […]