In Europe, B2B Event Measurement is Revolutionized by Captello and Event Footprints
To improve its access to the European market, US-based event technology pioneer Captello teams up with UK consultant Event Footprints. Through the combination of Event Footprints’ experience and Captello’s state-of-the-art solutions, their partnership will transform B2B event measurement. With this strategic partnership, event ROI analysis norms are expected to be redefined. A well-known UK consultancy […]
Skai Releases Q1 2024 Digital Marketing Trends Report: Analysis & Insights
In its Q1 2024 Digital Marketing Quarterly Trends Report, Skai, a top omnichannel advertising platform with a focus on walled garden media, offers in-depth research and interactive infographics on the key trends of the quarter. Methodology: The Q1 2024 report from Skai provides insightful information on digital marketing trends. It highlights the importance of Performance […]
Marketing tactics for growing and retaining customers in a downturn
Now that the economy is in danger of going into recession, companies should modify their marketing plans to put more emphasis on keeping and expanding their current clientele. A strategy that prioritizes current clients over new ones is more effective at creating growth when businesses attempt to control their spending. Several B2B marketers have already […]
Merely 6% of worldwide marketers utilize consumer insights for their products and brands.
While many brands claim to put the consumer first, very few actually do. Braze’s 2024 Customer Engagement Review shows that only 24% of global firms are mapping customer behavior and sentiment. Even worse, only 6% of companies use consumer insights in their brand and product strategy. As VP of strategic consultancy Mariam Asmar told MarTech, […]
Strategies for Increased Representation in Marketing
Since the 1980s, Fortune 500 firms have been diversifying their marketing teams and campaigns, according to research from Penn State University. Even so, less than half of businesses have formal strategies or policies in place to enhance their DEI (diversity, equity, and inclusion) practices more than 40 years later. A successful marketing team and enterprise-wide […]
The strategic significance of marketing increases with influence
According to Marketing Week’s 2024 Career & Salary Survey, businesses are starting to recognize marketing’s strategic aptitude. Among the nearly 3,000 respondents, more than a third (35%) said that throughout the previous year, marketing has taken on a more strategic role inside their company. A third of marketers employed by SMEs (fewer than 250 people) […]