8 Rules of Marketing to Millennials
Up to this point, there has not existed a more complex and nontraditional generation than Millennials. That is, individuals who range approximately anywhere from ages 18 to 35 today. Not only are they the largest generation by population size, which has tremendous influence on their role as the leading consumers today, but the environment in […]
RANSOMWARE HOW TO PREDICT, PREVENT, DETECT & RESPOND
The malicious programs known as ransomware have attracted a significant amount of coverage in the mainstream media over the last few years, as major companies and organizations announced that their operations had been affected by the threat. Examples of affected businesses include hospitals, universities and major international corporations
Transforming businesses through mobility
The nature of work is changing, with remote teams and short-term contracted resources growing in popularity and an associated rise in the use of personal devices. Employees are performing a wider range of work tasks and accessing increasing amounts of corporate data via ever-more-powerful mobile devices, often via cloud-based applications. As such, mobility has become […]
THE STATE OF CYBERSECURITY IN CENTRAL VIRGINIA
Industry analysts are unanimous in their assessments that, when it comes to the volume, prevalence, and sophistication of cyberthreats, we are moving into an ever more dangerous year to come. We know that cyberthreats and their negative impact on organizations are a global issue, but they are also a local issue. Regardless of industry sector, […]
Is YouTube the Future of Video Advertising?
Go-Globe has released interesting news about YouTube advertising. The numbers are incredible and every marketers should seriously begin to look at their YouTube budget this year. More than half (51%) of marketers now run YouTube video ads.
What Videos do Your Customers Want to See on Social Media ?
As you may have read, video has become the preferred form of content that consumers want to see from brands on social media. But not all video is created equal; consumers also have different expectations for video across different platforms.