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In order to become a copywriter, you’ll need to earn a bachelor’s degree in English, communications, or marketing and gain relevant experience to develop your skills and writing portfolio. An MBA or master’s degree in marketing is encouraged to advance into a leadership role or increase your earning potential.

Though a cookie-less future looms, 78% have no third-party plan. With the recent announcement from Google that it will not use alternate identifiers to track data in its products, even after third-party cookies.

Google’s responsive search ads enable advertisers to create multiple copy options and then let machine-learning and AI determine the best-performing combinations.

LinkedIn has shared a new overview of its various ad targeting options, along with some tips to help maximize your campaign performance, and reach the right consumers at just the right time via LinkedIn ads. With more businesses re-opening, and looking to return to growth in the wake of the pandemic.

Today, Go Addressable, an industry initiative to advance addressable advertising, and Advertiser Perceptions released new findings that capture the latest growth, adoption, usage and trajectory for this medium. One noteworthy finding from this latest round of research was the marked growth in the industry’s adoption and usage of this medium. Presently, 73% (or nearly three […]

IAB Europe has released an initial ‘Guide to Improving Sustainable Business Decision-Making’ to assist businesses in the digital advertising ecosystem navigate the ever-evolving landscape of sustainability and responsible business practices.