MarTechDepot - Marketing Related News, Events, Companies, and Resources at One Place

In B2B digital marketing the difference between winning and losing deals comes down to the ability to continually target and engage prospects throughout the buying process. Digital advertising has evolved from beyond keywords and placement.

A new Made for Advertising (MFA) AI-driven site detection and avoidance tool was just unveiled by Integral Ad Science (Nasdaq: IAS), a top worldwide media measurement and optimization platform. The MFA site technology developed by the company intends to increase transparency into the quality of advertiser campaigns, pinpoint where spending is going, and provide information […]

Today, Sage, a dependable software provider for SMBs in the construction sector, announced the extension of their construction cloud suite. With the introduction of Sage Construction Management, Sage expands its market-leading construction portfolio with cloud preconstruction and project management capabilities.

Arrcus, a leader in core, edge, and multi-cloud routing and switching infrastructure and a provider of hyperscale networking software, is proud to present Arrcus Connected Edge for AI (ACE-AI), a ground-breaking networking solution that will transform the way AI/ML workloads are networked. The center of today’s technologically driven society is undergoing a massive upheaval. A significant factor that is transforming entire sectors and our digital environment is generative artificial intelligence (GenAI). The exponential increase in network traffic in datacenters, which is being driven by GenAI applications, is the focal point of this disruptive wave. Workloads for AI and ML will be dispersed more widely, including at the edge, in colos, telecom PoPs and public clouds. This expansion highlights how quickly networks must change to become distributed, open, lossless, and predictable.

Today, NTT DATA, a pioneer in global digital business and IT services, and IP Infusion, a major supplier of open network software and solutions for landline and mobile network operators, announced a strategic alliance. For go-to-market open networking solutions, NTT DATA and IP Infusion are working together to give network operators better scalability, disaggregation, and […]

The Industrial Internet of Things has been heralded primarily as a way to improve operational efficiency. But in today’s environment, companies can also benefit greatly by seeing it as a tool for finding growth in unexpected opportunities