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Moloco, a leader in operational machine learning (ML) and performance advertising, today announced the addition of Moloco Retail Media Platform (RMP) to the Google Cloud Marketplace. The availability of Moloco RMP on Google Cloud Marketplace brings an enhanced level of convenience and accessibility, enabling retailers and e-commerce marketplaces to build and grow an advertising business […]

Email is still the go-to channel for most of your customers, but it lacks the powerful real-time the connection of mobile offers. By combining the popularity of email with the immediacy of mobile messaging, you.

August 30, 2023 | 1:00 PM EDT | USA Digital advertising is at a critical inflection point. The decline of third-party signals has decreased programmatic audience sizes. Additionally, privacy regulations have limited data management platforms, data aggregators, and media platforms, hindering advertisers’ ability to collect the signals traditionally used for effective ad targeting. What can […]

EDO, the TV outcomes company, released today the inaugural NFL TV Outcomes Report, which highlights key ad engagement trends from the 2022–23 NFL season. EDO analyzed every convergence TV ad that ran during linear and streaming NFL programming to reveal the season’s most impactful matchups for advertisers, the brands with the most effective investment, and […]

Every day we hear from business owners who think they need special skills to reach new customers online. Overwhelmed by the number and seeming complexity of online marketing options, they sit on the sidelines, eager to get in the game but confused about where to start.

Before going on the actual procedure of developing the e-commerce business, it is important to know about the E-commerce platform some more and clear some basic concepts of ours to make the understanding more deep and sorted.

Veritone, Inc. (NASDAQ: VERI), a leader in enterprise AI software and services, today announced that its subsidiary, Table Rock Management LLC, has entered into an exclusive advertising direct sales monetization agreement with SpokenLayer, a full-service creative studio specializing in custom, short-form digital audio content for the media and entertainment industries. Through this strategic collaboration, Veritone […]

The media landscape has been permanently disrupted. Attention, conversation, and commerce now take place on an endlessly multiplying array of devices and environments, often on several simultaneously. This delivers convenience for consumers but adds complexity and technological challenges for marketers trying to understand and connect with them. “While we as marketers are looking at different […]

B2B brands and customers expect more from their vendors and business partners. A poor experience no longer suffices, as we’ve seen in the consumer space, and B2B is now officially entering the CX space, according to Patrick Hounsell, global activation and B2B lead at Merkle. “We’ve noticed a growing similarity between our strategies for fostering […]

Originally built for display advertising (and still used by 70-90% of publishers for this purpose), header bidding is a process that allows publishers to use unified auctions instead of waterfalls. Sellers reach multiple bidders at the same time and can compare CPMs. Implemented with a code in the header of the page, this approach improves […]