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B2B Marketing
Rocket Fuel and IBM Team up to Improve Marketing Precision
In a press release today, IBM described UBX, a new feature that speeds up the exchange of real-time customer data between Rocket Fuel and IBM products including IBM Marketing Cloud (formerly Silverpop) and IBM Campaign (previously Unica). Imagine a world where advertisers can instantaneously integrate IBM first-party data into their paid advertising channels and optimize […]
PMG Acquires Camelot Strategic Marketing & Media, Expanding Services to Drive Transformational Impact
According to PMG’s CEO and Founder George Popstefanov, Camelot is a perfect complement to PMG’s hyper-focus on the customer. “As the landscape evolves rapidly, customers require agency partners that deliver a data-informed, tech-enabled, integrated solution obsessed with outcomes, not outputs. The acquisition of Camelot brings advanced expertise in CTV, OTT, traditional media, and measurement to further […]
Multimedia Content: The Key for B2B Brand Marketing
Every business understands that brand marketing is the name of the game. In fact, the brand is a business’s best asset. It can help a business stand out amongst its competitors in the most authentic way possible. It can also act as a bridge and connect a business to its target audience. When it comes […]
Multimedia Content: The Key for B2B Brand Marketing
Every business understands that brand marketing is the name of the game. In fact, the brand is a business’s best asset. It can help a business stand out amongst its competitors in the most authentic way possible. It can also act as a bridge and connect a business to its target audience. When it comes […]
Ad Net Zero and InMobi Form a Global Partnership to Strengthen Their Commitment to Sustainable Advertising Practices
With the goal of accelerating the decarbonization of the advertising sector, Ad Net Zero is a climate action program. InMobi is a major provider of content, monetization, and marketing technologies that support businesses in driving growth. This partnership demonstrates InMobi’s unwavering dedication to sustainability and supports Ad Net Zero’s vision to transform the advertising industry through decarbonization efforts spanning ad production, distribution, and publication.
The Merkle B2B Superpowers Index goes live globally.
B2B brands and customers expect more from their vendors and business partners. A poor experience no longer suffices, as we’ve seen in the consumer space, and B2B is now officially entering the CX space, according to Patrick Hounsell, global activation and B2B lead at Merkle. “We’ve noticed a growing similarity between our strategies for fostering […]