Whitepapaer

New media (aka social media or social networking)regularly makes business headlines. Just like traditionalmarketing and recruiting efforts, with clear purpose,defined goals and steady implementation, social mediatools are highly effective and even timesaving. ThePCPS Social Media Toolkit, developed in a partnershipwith Michelle Golden of Golden Practices Inc. and theAssociation for Accounting Marketing (AAM), is designedto show […]

Social media was often seen as the wild child of the marketing department—the place where interns started their careers and brands could say random things with little to no repercussions. But times have changed, and the industry has matured. Yes, social media is still a wonderful place for brands to have a little fun, but […]

For billions of people around the world, the Internet has become an essential component of their everyday social and business lives. And though they seldom give it a moment’s thought, the search engines that help them navigate through the plethora of pages, images, video clips, and audio recordings found on the World Wide Web have […]

Today, we are on the verge of seeing what a truly “connected world” looks like. It’s projected that soon there will be 6 billion people, 30 billion devices and 50 billion machines online. That’s essentially everyone and everything connected, across every geography, supporting every application from consumer broadband, mobile gaming and connected cars to global […]

VMware SASE, with VMware SD-WAN as a fundamental building block, brings cloud-delivered networking, security, AIOps, and compute to support ubiquitous access for branch and remote workers as well as digital transformation at the edge. VMware SD-WAN enables enterprises to securely support application growth, network agility, and simplified branch implementations while delivering highperformance, reliable branch access […]

This white paper outlines Experian’s vision for a more integrated and customer-centric application of analytics to risk and marketing decisions for credit products in retail banking. The concept of Risk Adjusted Marketing is introduced, building on the idea of ‘right person; right message; right channel; right time’ by bringing into play valuable insight from internal […]

Up to this point, there has not existed a more complex and nontraditional generation than Millennials. That is, individuals who range approximately anywhere from ages 18 to 35 today. Not only are they the largest generation by population size, which has tremendous influence on their role as the leading consumers today, but the environment in […]

The malicious programs known as ransomware have attracted a significant amount of coverage in the mainstream media over the last few years, as major companies and organizations announced that their operations had been affected by the threat. Examples of affected businesses include hospitals, universities and major international corporations

The nature of work is changing, with remote teams and short-term contracted resources growing in popularity and an associated rise in the use of personal devices. Employees are performing a wider range of work tasks and accessing increasing amounts of corporate data via ever-more-powerful mobile devices, often via cloud-based applications. As such, mobility has become […]

Go-Globe has released interesting news about YouTube advertising. The numbers are incredible and every marketers should seriously begin to look at their YouTube budget this year. More than half (51%) of marketers now run YouTube video ads.