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Understanding In-App Advertising Fraud

Mobile apps are the growth driver of the digital realm. While consumers’ time spent with desktop and TV has decreased worldwide over the past five years, time spent with mobile has more than doubled.1 This huge and diverse audience of mobile users, combined with the precision targeting capabilities and engaging ad formats only available in […]

THE EMOTIONAL POWER OF PURPOSE IN ADVERTISING

Many businesses and brands have realised that consumers, employees, and investors are interested in more than just functional benefits and the bottom line. They increasingly expect businesses to behave more ethically, promote wellbeing in society in a broader sense, and take ownership of their responsibility towards the community. This has led many businesses to dial […]

Pharmaceutical Marketing Targeting Consumers Connecting online what’s in store for patients.

Indeed, the agency executives Ad Age interviewed agreed that those silos of DTC ad specialists won’t work with the changing landscape. Most of the industry embraces the idea of broader health-care communications. “The role of agencies as mediator, negotiator, liaison and ultimately ambassador between pharmaceutical companies,third parties that have the trust, and academics and researchers […]

Securing critical infrastructure networks

Protecting critical infrastructure networks from cybersecurity threats requires a comprehensive consideration of all connected assets. While the traditional focus has been on Information Technology (IT) networks—those networks prioritized secure data collection, storage, communication and use—more focus needs to be placed on non-IT critical infrastructure and services. This requires an understanding of the basic threats and […]

Powering the Internet of Things with End-to-End Battery Testing

The Internet of Things (IoT) is evolving simultaneously across multiple dimensions—it has more electronics than ever to run accurate diagnostics, more sensors to increase autonomy, and better connectivity to avoid interference. The key advancement that makes all portable devices possible is the battery. The changes in battery technology are leading us toward a power revolution. […]

Creating a Future-Ready Factory Network

The distinctions between information technology (IT) and operational technology (OT) in manufacturing are fading as smart devices and software-controlled systems drive more production lines. This trend means that a manufacturer’s IT team will become more involved in OT projects because of their growing requirements for network capabilities, big data analytics, cybersecurity, monitoring and management, and […]

IoT Service Assurance – Ensure the complete IoT service offering for NB-IoT and LTE-M

The proliferation of NB-IoT and LTE-M technologies promises a myriad of possibilities for IoT deployments across industries. However, reaping the benefits of these innovations necessitates a steadfast commitment to IoT service assurance. By prioritizing comprehensive monitoring, predictive maintenance, robust SLAs, and adaptable strategies, organizations can ensure the reliability and longevity of their IoT services. As […]

MASTER OF SCIENCE in DIGITAL AND BIG DATA FOR VALUE

Located on the banks of the River Seine, the campus is served by a variety of public transport options (metro, bus, and tram), making access to the center of Paris and the rest of the area easier. Besides educating young people in years 1–5 and corporate leaders in the executive program, another goal of the […]

Data Protection in Hyper-Converged, Converged, and Hybrid Environments

While many of the basics remain the same, there are some things to take into consideration when thinking about data protection in converged, hyper-converged, and hybrid environments. In this essentials guide, you’ll learn about the difference between these environments, why you still need to think about data protection even though converged and hyper-converged systems are […]

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