The Ultimate Guide to Proving CMMS ROI
The benefits of implementing computerized maintenance management software (CMMS) are well-documented—and for good reason. Today’s software is more intuitive and powerful than ever in helping manufacturing companies reduce unplanned downtime and increase production hours. But, as with any major software purchase, pitching CMMS to your VP or C-suite isn’t always easy. At some point, when they ask, “What’s the […]
Future of B2B marketing in 2025: AI, globalisation trends
Brandon Friesen, CEO of B2B marketing agency Just Global, has outlined his predictions for the B2B marketing landscape in 2025, highlighting key trends such as the integration of AI, the importance of unified marketing approaches, and increased globalization. Discussing the need for a shift in marketing strategies, Friesen stated, “I believe this is the year […]
B2B Marketing Challenges in 2025: Navigating a Complex Landscape
Introduction As businesses head into 2025, the B2B marketing landscape continues to evolve at an unprecedented pace. Rapid technological advancements, shifting buyer behaviors, and economic uncertainties pose new challenges for marketers. To stay competitive, B2B companies must adapt to these changes while implementing innovative strategies to engage prospects and drive growth. This article explores the […]
Infrastructure of Network Marketing
Network marketing, also known as multi-level marketing (MLM), operates on a structured system that enables independent distributors to sell products and recruit new members. The success of a network marketing business largely depends on its infrastructure, which includes technology, logistics, training, and operational frameworks that support seamless business expansion. Key Components of Network Marketing Infrastructure […]
The Role of Predictive Analytics in Marketing Software
In the dynamic landscape of digital marketing, predictive analytics has emerged as a powerful tool for marketers seeking to enhance targeting precision, optimize campaign effectiveness, and drive business growth. This blog explores how predictive analytics is reshaping marketing strategies, the benefits it offers, and practical applications within marketing software. Understanding Predictive Analytics in Marketing Predictive […]
CMOs, Bridge the Gap Between Marketing Strategy and Operations
March 26, 2025 | 8:30 p.m. IST At a time when the majority of CMOs say they are being asked to do more with less, they also claim to be spending 40% of their total budget on change and transformation. Is that too much? How long will such spend be maintained and is it having an […]