MarTechDepot - Marketing Related News, Events, Companies, and Resources at One Place

Entravision (NYSE: EVC), a market leader in advertising solutions, media, and technology, declared today that its African-based digital business unit has been selected by Match Media Group, the company that manages advertising for brands like Tinder, OkCupid, and Match, as its exclusive sales partner in Africa.Every single person in the globe can find meaningful connections […]

Across the world, Consumer Price Index inflation, fuelled by supply chain bottlenecks, is ramping up effects of the COVID-19 pandemic, labour shortage, and consequences of armed conflicts on energy and food prices. According to the Organisation for Economic Co-operation and Development, inflation rose by 8.8% YOY in March 2022 and energy price inflation alone is […]

76% of organizations experienced multiple account or credential compromises over the past 12 months, according to ESG’s 2023 research about the state of passwordless authentication in enterprise organizations. Recent prominent MFA-based breaches and friction in the end-user experience have reached the ears of IT and cybersecurity leadership. Now, IT security professionals are looking to address […]

Tenable®, which specializes in exposure management, has just released new features for Tenable Nessus Expert that make vulnerability scanning for contemporary web apps and APIs both quick and thorough. Dynamic application security testing (DAST) features in Nessus Expert’s web application and API scanning allow security professionals to proactively find and evaluate web apps and APIs for known vulnerabilities. Both the OWASP Top 10 vulnerabilities in specially written application code and the known vulnerabilities discovered in third-party components fall under this category.

The VUU Tokens are not intended to constitute securities in any jurisdiction. Further, this Whitepaper does not constitute a prospectus or offer document of any sort and is not intended to constitute an offer of securities or a solicitation for investment in securities in any jurisdiction.

September 21, 2023 | USA CTV Ad Spending is estimated to hit $27 billion in 2023 and almost double by 2026!* Are you ready to seize the opportunity? We can help! This conference will focus on the impact of Automation & Innovation within the Streaming TV landscape. We will take a 360 degree perspective, from […]

Moloco, a leader in operational machine learning (ML) and performance advertising, today announced the addition of Moloco Retail Media Platform (RMP) to the Google Cloud Marketplace. The availability of Moloco RMP on Google Cloud Marketplace brings an enhanced level of convenience and accessibility, enabling retailers and e-commerce marketplaces to build and grow an advertising business […]

August 30, 2023 | 1:00 PM EDT | USA Digital advertising is at a critical inflection point. The decline of third-party signals has decreased programmatic audience sizes. Additionally, privacy regulations have limited data management platforms, data aggregators, and media platforms, hindering advertisers’ ability to collect the signals traditionally used for effective ad targeting. What can […]

EDO, the TV outcomes company, released today the inaugural NFL TV Outcomes Report, which highlights key ad engagement trends from the 2022–23 NFL season. EDO analyzed every convergence TV ad that ran during linear and streaming NFL programming to reveal the season’s most impactful matchups for advertisers, the brands with the most effective investment, and […]

Before going on the actual procedure of developing the e-commerce business, it is important to know about the E-commerce platform some more and clear some basic concepts of ours to make the understanding more deep and sorted.

Veritone, Inc. (NASDAQ: VERI), a leader in enterprise AI software and services, today announced that its subsidiary, Table Rock Management LLC, has entered into an exclusive advertising direct sales monetization agreement with SpokenLayer, a full-service creative studio specializing in custom, short-form digital audio content for the media and entertainment industries. Through this strategic collaboration, Veritone […]

The media landscape has been permanently disrupted. Attention, conversation, and commerce now take place on an endlessly multiplying array of devices and environments, often on several simultaneously. This delivers convenience for consumers but adds complexity and technological challenges for marketers trying to understand and connect with them. “While we as marketers are looking at different […]

The cost of a like in MON tokens will be the U.S. dollar equivalent of 5 cents. If the user wants to thank the author of the content with more than the equivalent of 5 U.S. cents, it will be possible to transfer a greater number of MON tokens with the like. All MON token […]

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced that it has joined the Network Advertising Initiative (NAI), the leading self-regulatory association comprised exclusively of third-party digital advertising companies. LoopMe’s NAI membership certifies that the entirety of LoopMe’s data protection and privacy practices and processes are in […]

Adcore Inc. (the “Company” or “Adcore”) (TSX:ADCO)(OTCQX:ADCOF)(FSE:ADQ), a leading e-commerce advertising management and automation platform to leverage digital marketing in an effortless and accessible way, is pleased to announce it has entered into an agreement to provide digital advertising technology and services for one of Australia’s top online apparel retailers, Runaway The Label. Under the […]

Food52, a leading innovator in the food, cooking, and home space, and Chicory, the leading contextual commerce advertising platform, today announced their strategic partnership aimed at enhancing the site’s revenue generation capabilities and elevating the shopping experience for Food52’s recipe enthusiasts. Chicory’s contextual advertising and shoppable technology solutions seamlessly integrate with digital recipe content, empowering […]

Today, Direct Digital Holdings, Inc. a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC (“Colossus SSP”), Huddled Masses LLC (“Huddled Masses”) and Orange142, LLC (“Orange142”), announced that it has partnered with Beeswax, a FreeWheel-owned programmatic buying platform. The ad tech group, which is the ninth Black-owned company on the NASDAQ […]

The current approaches to activating, managing, and measuring audiences and digital media performance are all being challenged with the roll-out of regulations, deprecation of third-party cookies, and restricted access to advertising ID.

BENlabs, the leading entertainment AI company for brands and creators, released a new report today finding that 63% of consumers have positive emotions after seeing products or brands in TV content, while 47% say they enjoy seeing their favorite brands in shows. The report, “State of Product Placement 2023,” analyzed product placement’s ROI, and consumers’ […]

The television and TV advertising industries are being radically reshaped by digitization and the emergence of video streaming technologies. A growing number of consumers are shifting to online streaming services while TV broadcasters and TV companies are switching to digital technologies.

The streaming world is preparing for a makeover in the new year. Premium channels from Disney+ to Netflix are debuting their ad-supported channels, creating valuable inventory for advertisers. And for the first time, streaming surpassed linear viewing, meaning there are even more opportunities to make your mark. So how exactly can advertisers prepare for this […]

October 16-19, 2023 | USA Advertising Week New York is back for its 19th edition this October 16-19, bringing together the brightest minds in marketing, advertising, media and tech. With an immersive and interactive program, attendees can expect to learn from industry leaders, discover new trends and network with professionals from around the world — […]

Global media agency Assembly announces the launch of its European Retail Media Division to meet booming retail media demand in the region. The launch comes with expanded products and capabilities to deliver end-to-end connected commerce solutions that help retail and direct-to-consumer (DTC) brands scale, automate and improve margins at all stages of the consumer journey. […]

Loop Media, Inc. (“Loop Media”) (NYSE American: LPTV), the free streaming television media company for business which provides over 2 billion video views every month via restaurants, retail businesses, office buildings, doctors’ offices, airports, bars and college campuses, announced today Microsoft Advertising has created a new inventory category for SSP partnerships, called CTV Out of […]

The Department of Digital, Culture, Media & Sport (DCMS) commissioned Plum Consulting to provide an independent analysis of the structure of the online advertising sector; the movement of data, content and money through the online advertising value chain; and potential harms that can arise from online advertising. This work feeds into the Cairncross Review into […]

This white paper explores the efficacy of social media advertising, Facebook in particular, as an engine for clinical trial recruitment. Learn how to leverage the platform’s advanced targeting capabilities and massive audience to improve enrollment outcomes while simultaneously reducing operational costs.

Attain, a leading permissioned commerce data platform that powers real-time purchase measurement and outcome signals for brands, today announced a partnership with Magnite, the world’s largest independent sell-side advertising company. Magnite will provide video buyers with measurement capabilities based on Attain’s real-time commerce data. The capabilities are initially launching to clients leveraging Magnite’s ClearLine offering, […]

Skai, an omnichannel platform for performance marketing, published its Q2 2023 Digital Marketing Quarterly Trends Report, an in-depth analysis of the digital marketing trends that defined the second quarter of this year, along with an interactive infographic detailing key analysis. While the pattern of more ads at lower prices mostly continued to affect year-over-year (YoY) […]