MarTechDepot - Marketing Related News, Events, Companies, and Resources at One Place

Nine new FPGA and SoC solution stacks have been released by Microchip Technology, each of which has been specifically designed to satisfy demands in niche sectors like industrial edge, smart embedded vision, and edge communications. By providing solution stacks that take use of the power efficiency, security, and reliability of PolarFire FPGAs, Microchip intends to […]

Governments around the world are creating Internet of Things (IoT) security legislation and regulations designed to keep users safe in an increasingly connected world. Connectivity is good and, in fact, great but bad things can happen to people with unprotected or poorly protected IoT devices.

The GSMA is a global organisation unifying the mobile ecosystem to discover, develop and deliver innovation foundational to positive business environments and societal change. Our vision is to unlock the full power of connectivity so that people, industry, and society thrive. Representing MNOs and organisations across the mobile ecosystem and adjacent industries, the GSMA delivers […]

The deprecation of the cookie may have been delayed following Google’s recent Chrome update, but it still looms large on the horizon. With data privacy regulations continuing to spread globally, advertisers are under no illusion that change is coming.

For example, 53% of marketers use YouTube in marketing efforts, and there are more 18-49-year-olds on YouTube mobile than any cable network in the US, the infographic states. But, before committing to it, you need to understand your own brand and your audience, the infographic suggests……………………..

It’s one thing to say you do Programmatic TV, it’s quite another to do it the right way, where you can truly take advantage of what Programmatic has to offer. Enter the combination of DISH’s sophisticated new programmatic impression-by-impression linear TV marketplace with Rocket Fuel’s Moment Scoring™ – together is the start of a new […]

In today’s fast-paced digital world, businesses are constantly looking for creative ways to engage their audience and convey complex information in a visually appealing manner. Infographics have emerged as a powerful tool for achieving these goals. However, creating effective infographics requires a combination of skills and strategies, including marketing, public relations (PR), branding, and advertising. […]

The whirlwind of basketball games that is March Madness presents a huge opportunity for marketers to expand their cross-channel customer engagement. Check out these stats from last March Madness for tips on scoring big this this year. 

One of the top omnichannel supply-side platforms in the world, OpenX Technologies, Inc., today announced a significant relationship with Cedara, the Carbon Intelligence Platform. By integrating with Cedara, OpenX becomes the first digital advertising firm to provide automated campaign emissions measurement, decreased campaign emissions, and a unique carbon offset portfolio solution for any leftover campaign […]

Marketers are becoming more cautious about where their cash is going as worries about ad fraud, viewability, and a lack of transparency continue to dominate the news. They now demand more access to their traffic quality analytics and information about the variables that affect how well their campaigns succeed. As a result, as programmatic marketing […]

According to PMG’s CEO and Founder George Popstefanov, Camelot is a perfect complement to PMG’s hyper-focus on the customer. “As the landscape evolves rapidly, customers require agency partners that deliver a data-informed, tech-enabled, integrated solution obsessed with outcomes, not outputs. The acquisition of Camelot brings advanced expertise in CTV, OTT, traditional media, and measurement to further […]

Today, LiveRamp (NYSE: RAMP) and FreeWheel announced their collaboration to launch a new product that will allow marketers to purchase more addressable ad inventory in the connected television market. It’s a fresh international alliance. The main feature is the integration of RampID support by FreeWheel into the TV platform, which is supported by publisher partners […]

The self-service video advertising platform (“Loops Ads Manager”) for regional businesses and venues to advertise on the Loop Media platform has been launched in beta testing, according to Loop Media, Inc. (“Loop Media”) (NYSE American: LPTV), the free streaming television media company for business that provides over 2 billion video views every month via restaurants, […]

PPG embedded additional sustainable practices into its operations, introduced new sustainably advantaged products for customers, achieved a record low in injury cases across the company, advanced its global community engagement initiatives, and further advanced its diversity

The self-service video advertising platform (“Loops Ads Manager”) for regional businesses and venues to advertise on the Loop Media platform has been launched in beta testing, according to Loop Media, Inc. (“Loop Media”) (NYSE American: LPTV), the free streaming television media company for business that provides over 2 billion video views every month via restaurants, […]

Whether you are a brand, publisher, or marketer, IAB has put together six relevant tips to help your business thrive in the direct brand economy:

Perion Network Ltd. (NASDAQ and TASE: PERI), a global technology company whose synergistic solutions serve all major digital advertising channels – including search, social, display, and video/CTV – announced today the appointment of Kenny Lau as Chief Product Officer of Perion’s Advertiser Solutions. Through his experience in multiple domains of AdTech and large-scale platform development, […]

Every advertisement is as pointless as a white crayon if it doesn’t make an impression on the viewer. When used as an expression, music makes an impression strong enough to promote brand recognition and encourage product consumption. To elicit feelings and spur action, music can be utilized as a marketing tool.

Today, Samsung Ads, driven by proprietary ACR data, a leading provider of advanced TV advertising solutions to some of the biggest companies in the world, officially announced their renewed global relationship with Publica, a leading Connected TV (CTV) ad server owned by Integral Ad Science (IAS). By introducing a programmatic unified auction for the premium […]

Brand advertisers, advertising and marketing agencies, and advertising technology companies are rapidly adapting to a changing digital media landscape. Consumers are taking steps to remove advertising and tracking from their online experiences, and viewing habits differ greatly among consumers based on their demographic and psychographic profiles.

The best option for marketers to connect with their target audience is probably through social media. Social users are highly engaged, always connected, and social networks offer a plethora of information about user behavior. Retailers, meanwhile, are skipping out on numerous chances for cross-channel promotion and reactive marketing efforts, according to the 2016 Yesmail Channel […]

Investors were dissatisfied when Google’s most recent Q4 earnings report was announced on January 19. The most recent Google earnings report revealed that the search engine giant fell short of analyst-predicted predictions and underperformed.

Today (June 21), Hivestack—the top independent provider of programmatic DOOH ad technology worldwide—announced a new agreement with Clear Channel Netherlands, a major provider of out-of-home (OOH) media and infrastructure, to provide programmatic DOOH advertising through the Hivestack SSP. As a component of Clear Channel LaunchPAD, a pan-European advertising platform that offers programmatic, automated, and direct […]

2022 has seen widespread change on both fronts. With this whitepaper, we hope to shed some light on this change, as well as giving you some tools to help you effectively tackle your paid digital advertising throughout 2023.

Given the prevalence of marketing and advertising in the everyday lives of consumers, personalization is more important than ever. Consumers have become so numb to “one for all” messaging platforms that when a brand stands out by offering custom content, consumers take note.

In an age of constantly-evolving social networks, organizations look to social media monitoring (SMM) not only to understand perceptions of their brand presence across the digital landscape, but also increasingly, as a way to make informed strategic decisions.

Digital technology is having a profound effect on the 21st century organization. It is fundamentally changing the way we work, the way we manage, where we work, how we organize, the products we use, and how we communicate. Deloitte’s own Global Human Capital Trends reports in 2014, 2015, and 20161 explore many fundamental changes that […]

Why is programmed audio so beloved? Digital audio is one of the greatest media to reach your audience, with 64% of Americans listening to it. In fact, firms can reap a 6x return on their audio advertising spend. Maybe because radio advertisements cause memory encoding to occur at a higher