MarTechDepot - Marketing Related News, Events, Companies, and Resources at One Place

Today, Samsung Ads, driven by proprietary ACR data, a leading provider of advanced TV advertising solutions to some of the biggest companies in the world, officially announced their renewed global relationship with Publica, a leading Connected TV (CTV) ad server owned by Integral Ad Science (IAS). By introducing a programmatic unified auction for the premium […]

Brand advertisers, advertising and marketing agencies, and advertising technology companies are rapidly adapting to a changing digital media landscape. Consumers are taking steps to remove advertising and tracking from their online experiences, and viewing habits differ greatly among consumers based on their demographic and psychographic profiles.

The best option for marketers to connect with their target audience is probably through social media. Social users are highly engaged, always connected, and social networks offer a plethora of information about user behavior. Retailers, meanwhile, are skipping out on numerous chances for cross-channel promotion and reactive marketing efforts, according to the 2016 Yesmail Channel […]

Investors were dissatisfied when Google’s most recent Q4 earnings report was announced on January 19. The most recent Google earnings report revealed that the search engine giant fell short of analyst-predicted predictions and underperformed.

Today (June 21), Hivestack—the top independent provider of programmatic DOOH ad technology worldwide—announced a new agreement with Clear Channel Netherlands, a major provider of out-of-home (OOH) media and infrastructure, to provide programmatic DOOH advertising through the Hivestack SSP. As a component of Clear Channel LaunchPAD, a pan-European advertising platform that offers programmatic, automated, and direct […]

2022 has seen widespread change on both fronts. With this whitepaper, we hope to shed some light on this change, as well as giving you some tools to help you effectively tackle your paid digital advertising throughout 2023.

Every business understands that brand marketing is the name of the game. In fact, the brand is a business’s best asset. It can help a business stand out amongst its competitors in the most authentic way possible. It can also act as a bridge and connect a business to its target audience. When it comes […]

Given the prevalence of marketing and advertising in the everyday lives of consumers, personalization is more important than ever. Consumers have become so numb to “one for all” messaging platforms that when a brand stands out by offering custom content, consumers take note.

In an age of constantly-evolving social networks, organizations look to social media monitoring (SMM) not only to understand perceptions of their brand presence across the digital landscape, but also increasingly, as a way to make informed strategic decisions.

Digital technology is having a profound effect on the 21st century organization. It is fundamentally changing the way we work, the way we manage, where we work, how we organize, the products we use, and how we communicate. Deloitte’s own Global Human Capital Trends reports in 2014, 2015, and 20161 explore many fundamental changes that […]

With the goal of accelerating the decarbonization of the advertising sector, Ad Net Zero is a climate action program. InMobi is a major provider of content, monetization, and marketing technologies that support businesses in driving growth. This partnership demonstrates InMobi’s unwavering dedication to sustainability and supports Ad Net Zero’s vision to transform the advertising industry through decarbonization efforts spanning ad production, distribution, and publication.

Why is programmed audio so beloved? Digital audio is one of the greatest media to reach your audience, with 64% of Americans listening to it. In fact, firms can reap a 6x return on their audio advertising spend. Maybe because radio advertisements cause memory encoding to occur at a higher

Facebook in particular stands out — in some cases, 7x cheaper than the next most affordable social media ads channel (Twitter). You can spend as little as $5 per day on Facebook advertising and see significant results. Sounds great, right! We’d love to make it easy for you to get up and running with Facebook […]

A new paper, How to Turn CTV into a Performance Marketing Channel for Growth, was just launched by Wurl, the industry leader in data-driven solutions for CTV. The report was created in collaboration with prominent marketing platform AppLovin (NASDAQ: APP). The report emphasizes the major role CTV advertising plays in reaching new audiences and generating […]

THE INTERNET looks better today than ever before. Parallel with the rise in design standards, users and publishers have also come to recognize the vital importance of user experience. Traditionally, online advertising has compromised both. When publishers invest in native advertising, however, users are more engaged and everything on screen remains beautiful and relevant.

The online advertising market is experiencing continuous, significant growth each year. More and more companies are now allocating a significant portion of their marketing budget for online advertising, over traditional methods.

Alliant, the leading transaction-driven audience company, today announced the launch of a brand-new set of industry-leading audiences covering TV subscriber and viewership categories, paving the way for advertisers to deliver targeted advertising based on consumers’ streaming habits. The launch includes more than 250 audiences modeled from subscription and viewership data in combination with real transactional, […]

Over the last three years, data privacy has gained in global importance. After the initial massive use of social networks with little attention paid to the lack of control surrounding access to and the disclosure of information, users are now increasingly demanding that their data be protected.

Social network sites, online games, video-sharing sites, and gadgets such as iPods and mobile phones are now fixtures of youth culture. They have so permeated young lives that it is hard to believe that less than a decade ago these technologies barely existed. Today’s youth may be coming of age and struggling for autonomy and […]

DeepIntent, a pioneer in linked artificial intelligence (AI) for healthcare advertising, has announced the release of DeepIntent Copilot, a revolutionary step toward more integrated and smarter healthcare advertising. Copilot is a new tool that works with marketers to provide actionable insights and recommendations that optimize marketing decisions and drive more relevant connections with patients and […]

Initiated as a consumer-oriented technology, social media is increasingly being leveraged as a powerful, low-cost tool for enterprises to drive business objectives such as enhanced customer interaction, greater brand recognition and more effective employee recruitment. While social media affords enterprises many potential benefits, information risk professionals are concerned about its inherent risks such as data […]

A few years ago, many businesses grumbled about social media being “just a fad” that “had no place in the business world.” Look how that turned out. The businesses that accepted social media is here to stay and figured out how to leverage it are the biggest winners. 

See the above infographics created by Whiz Mobile that depicts some of the interesting facts about mobile phone users in India. Mobile marketing is currently in a golden era, with smart phone ownership and app usage sharply on the rise. If you have yet to shift your, Mobile marketing

The television and TV advertising industries are being radically reshaped by digitization and the emergence of video streaming technologies. A growing number of consumers are shifting to online streaming services while TV broadcasters and TV companies are switching to digital technologies to retain customers. Artificial intelligence (AI) is still not widely implemented across the TV […]

Amazon Advertising presents a unique opportunity that very few truly understand. If you think it can simply be managed like any other marketing channel, you are completely missing the boat. To succeed, you must embrace Amazon’s nuances, know the potential pitfalls, and leverage its full potential to drive business goals beyond advertising KPIs. Many companies […]

Ad tech excels at targeting and delivery, but context isn’t the only factor that determines ad performance. To understand creative and its impact on programmatic advertising, TubeMogul Research had to think, well, inside the box. We came away with creative trends, pitfalls, and best practices …………………………..

For marketers, using Facebook’s paid tools to expand your reach is a no-brainer. Facebook ads have plenty of great features that enable you to effectively target your posts to a specific audience. This makes it easier to deliver content to the people that actually want to see it. Plus, Facebook’s social endorsement and retargeting features […]

Email is one of the central tools of digital marketing, yet it is the most underutilized personalization channel. It gives you direct access to your market 24/7 and helps you stay top-of-mind throughout the sales cycle