MarTechDepot - Marketing Related News, Events, Companies, and Resources at One Place

OpGen Media has built the blueprint to run a successful B2B Content Syndication campaign through lead nurturing. Just producing content isn’t enough – companies must do more to educate their prospects and build authority. What if you could tap into an audience that already uses complementary products and services? What if that audience is currently […]

Digital disruption is happening in retail (something most retail executives acknowledge), yet less than one-quarter of retailers are actively doing anything about it. Disruption presents both a major threat and a big opportunity. Failing to adapt puts you at high risk of being displaced. “Disrupting yourself” and becoming a digital retailer opens up a world […]

Buyers today are more empowered. Information is abundantly and overwhelmingly available, and buyers are using that easy access to tune out unwanted marketing messages while simultaneously seizing control of their buying processes. In this environment, old-fashioned “batch and blast” email will serve only to alienate buyers. With short attention spans and intelligent buying and browsing […]

Advertisers hire media agencies primarily because of their specialist ability to use data and research to select the most appropriate channels for the job in hand, and then to negotiate the best prices from those channels. The combination of these two skills ensure the best possible value for their clients’ budgets. True value is made […]

Like anyone else, I can’t help but notice that the volume of content pollution seems to be increasing at breakneck speeds. We’ve watched as marketers have mobilized the corporate arsenal to produce heaps of content over the past five or so years, as organizations all across the globe—suddenly thrust into the content development business—have scrambled […]

Executive leaders across all industries continue to face the most disruptive market conditions in decades. Increased competition has only accelerated; large rivals continue to compete by aggressively buying market share, new entrants are more nimble, and substitute products seem to pop up almost at every turn. These competitive forces particularly apply to the telecommunications industry. […]

Mobile apps are the growth driver of the digital realm. While consumers’ time spent with desktop and TV has decreased worldwide over the past five years, time spent with mobile has more than doubled.1 This huge and diverse audience of mobile users, combined with the precision targeting capabilities and engaging ad formats only available in […]

Many businesses and brands have realised that consumers, employees, and investors are interested in more than just functional benefits and the bottom line. They increasingly expect businesses to behave more ethically, promote wellbeing in society in a broader sense, and take ownership of their responsibility towards the community. This has led many businesses to dial […]

The media landscape has been permanently disrupted. Attention, conversation, and commerce now take place on an endlessly multiplying array of devices and environments, often on several simultaneously. This delivers convenience for consumers but adds complexity and technological challenges for marketers trying to understand and connect with them. “While we as marketers are looking at different […]

Social Media Marketing (SMM) is a new way for organizations to interact and converse with their customer communities online. As millions of people flock to the social web, more organizations are realizing the true potential of SMM as a way to engage with customers. SMM is all about conversations with customers while traditional marketing is […]

Indeed, the agency executives Ad Age interviewed agreed that those silos of DTC ad specialists won’t work with the changing landscape. Most of the industry embraces the idea of broader health-care communications. “The role of agencies as mediator, negotiator, liaison and ultimately ambassador between pharmaceutical companies,third parties that have the trust, and academics and researchers […]

The insurance industry is undergoing massive transformation, fueled by rapidly changing customer expectations, and accelerated technological innovation. And while many carriers and MGAs see the need to keep up with innovation and meet these changing expectations, information technology (IT) staff and resources have proved to be a challenge. This is to be expected as more […]

Protecting critical infrastructure networks from cybersecurity threats requires a comprehensive consideration of all connected assets. While the traditional focus has been on Information Technology (IT) networks—those networks prioritized secure data collection, storage, communication and use—more focus needs to be placed on non-IT critical infrastructure and services. This requires an understanding of the basic threats and […]

The move to the cloud by organisations both large and small is inevitable. The pace of innovation enabled by cloud computing ensures that those who ignore or are slow to adopt it will quickly find themselves disrupted by competitors who can benefit from greater speed to market, business agility, scalability and cost-efficiency.

Data Center Infrastructure Management is referred to as DCIM. Data centers’ supporting infrastructure, including air conditioning and electrical systems, as well as IT equipment, are measured, monitored, and managed using DCIM software. Its goals are to assist managers in achieving optimal energy efficiency and preventing equipment issues that result in downtime. At Schneider Electric, we […]

The Internet of Things (IoT) is evolving simultaneously across multiple dimensions—it has more electronics than ever to run accurate diagnostics, more sensors to increase autonomy, and better connectivity to avoid interference. The key advancement that makes all portable devices possible is the battery. The changes in battery technology are leading us toward a power revolution. […]

Navigating the journey of HCI migration: exploring insights, benefits, challenges, and strategic considerations for businesses embracing this transformative technology for profitable businesses.

A common understanding of “cloud computing” is continuously evolving, and the terminology and concepts used to define it often need clarifying. Press coverage can be vague or may not fully capture the extent of what cloud computing entails or represents, sometimes reporting how companies are making their solutions available in the “cloud” or how “cloud […]

The distinctions between information technology (IT) and operational technology (OT) in manufacturing are fading as smart devices and software-controlled systems drive more production lines. This trend means that a manufacturer’s IT team will become more involved in OT projects because of their growing requirements for network capabilities, big data analytics, cybersecurity, monitoring and management, and […]

An exclusive survey of 1,500+ marketers across the globe and B2B/B2C industries, packed with content insights on content personalization, measuring content performance, and tying content to ROI

For B2B marketing purposes, curating content gives you back time, increases lead generation, and boosts your reputation. Learn the proper way to do things. Creating quality content is one of the best strategies to draw in high-value business leads. Nevertheless, the biggest obstacle for B2B marketers is frequently producing engaging content for consumers at various […]

The proliferation of NB-IoT and LTE-M technologies promises a myriad of possibilities for IoT deployments across industries. However, reaping the benefits of these innovations necessitates a steadfast commitment to IoT service assurance. By prioritizing comprehensive monitoring, predictive maintenance, robust SLAs, and adaptable strategies, organizations can ensure the reliability and longevity of their IoT services. As […]

There’s an ever-widening gap between what businesses demand and what IT can actually deliver. That gap is the direct result of the Idea Economy—where businesses aim to generate value by rapidly bringing new ideas to life. Technology is the fuel that drives that idea engine, but it’s getting harder and harder to meet demand because […]

Located on the banks of the River Seine, the campus is served by a variety of public transport options (metro, bus, and tram), making access to the center of Paris and the rest of the area easier. Besides educating young people in years 1–5 and corporate leaders in the executive program, another goal of the […]

Today, we are on the verge of seeing what a truly “connected world” looks like. It’s projected that soon there will be 6 billion people, 30 billion devices, and 50 billion machines online. That’s essentially everyone and everything connected, across every geography, supporting every application from consumer broadband, mobile gaming, and connected cars to global […]

Mission critical means more today. In a world where change is constant and you must do more with less, you want an infrastructure that goes beyond dependable to contributing real business value. How do you get there? With HP Mission Critical Services that focus on helping you deliver business value through a reliable and stable […]

While many of the basics remain the same, there are some things to take into consideration when thinking about data protection in converged, hyper-converged, and hybrid environments. In this essentials guide, you’ll learn about the difference between these environments, why you still need to think about data protection even though converged and hyper-converged systems are […]

Explore a new, transformative hybrid IT experience with HPE ProLiant Gen10 Servers, powered by Intel® Xeon® Scalable processors. They deliver the agility and economics of the cloud with the control and protection organizations are used to with an on-premises data center.