MarTechDepot - Marketing Related News, Events, Companies, and Resources at One Place

This white paper outlines Experian’s vision for a more integrated and customer-centric application of analytics to risk and marketing decisions for credit products in retail banking. The concept of Risk Adjusted Marketing is introduced, building on the idea of ‘right person; right message; right channel; right time’ by bringing into play valuable insight from internal […]

Up to this point, there has not existed a more complex and nontraditional generation than Millennials. That is, individuals who range approximately anywhere from ages 18 to 35 today. Not only are they the largest generation by population size, which has tremendous influence on their role as the leading consumers today, but the environment in […]

The malicious programs known as ransomware have attracted a significant amount of coverage in the mainstream media over the last few years, as major companies and organizations announced that their operations had been affected by the threat. Examples of affected businesses include hospitals, universities and major international corporations

The nature of work is changing, with remote teams and short-term contracted resources growing in popularity and an associated rise in the use of personal devices. Employees are performing a wider range of work tasks and accessing increasing amounts of corporate data via ever-more-powerful mobile devices, often via cloud-based applications. As such, mobility has become […]

Industry analysts are unanimous in their assessments that, when it comes to the volume, prevalence, and sophistication of cyberthreats, we are moving into an ever more dangerous year to come. We know that cyberthreats and their negative impact on organizations are a global issue, but they are also a local issue. Regardless of industry sector, […]

Go-Globe has released interesting news about YouTube advertising. The numbers are incredible and every marketers should seriously begin to look at their YouTube budget this year. More than half (51%) of marketers now run YouTube video ads.

As you may have read, video has become the preferred form of content that consumers want to see from brands on social media. But not all video is created equal; consumers also have different expectations for video across different platforms.

As you may have read, video has become the preferred form of content that consumers want to see from brands on social. But not all video is created equal – consumers also have different expectations for video, across different platforms.

Cyber security risk exists throughout an organization through its people, process, and technology. Where is information stored? What are the external threats to that information? How can that information be accessed internally? What are your internal threats? Have you considered the environmental threats to your information? To protect its information, it is imperative for the […]

Ransomware is one of the hottest white-collar crimes of the 21st century1 . Incidences are skyrocketing and cybercriminals have set their sights on more vulnerable small- and medium-sized businesses, as they usually have less resources to ward off an attack and are more likely to pay a ransom to retrieve encrypted files. Unlike other types […]

DIGITAL MARKETING. Building deeper consumer relationships through experience contextualization and personalization, analytics for insights-driven action.

Social networking on social media websites involves the use of the internet to connect users with their friends, family, and acquaintances. Social media websites are not necessarily about meeting new people online, although this does happen. Instead, they are primarily about connecting with friends

Introducing the Bidooh (DOOH) token: A single 10 second advertising space on a digital advertising screen. Whilst traditional fiat payment methods can still be used, the Bidooh token allows the platform to operate more efficiently on a global scale. Advertisers, media agencies and new or existing screenowners can join the network to create the world’s […]

In B2B digital marketing the difference between winning and losing deals comes down to the ability to continually target and engage prospects throughout the buying process. Digital advertising has evolved from beyond keywords and placement.

A new Made for Advertising (MFA) AI-driven site detection and avoidance tool was just unveiled by Integral Ad Science (Nasdaq: IAS), a top worldwide media measurement and optimization platform. The MFA site technology developed by the company intends to increase transparency into the quality of advertiser campaigns, pinpoint where spending is going, and provide information […]

Today, Sage, a dependable software provider for SMBs in the construction sector, announced the extension of their construction cloud suite. With the introduction of Sage Construction Management, Sage expands its market-leading construction portfolio with cloud preconstruction and project management capabilities.

Arrcus, a leader in core, edge, and multi-cloud routing and switching infrastructure and a provider of hyperscale networking software, is proud to present Arrcus Connected Edge for AI (ACE-AI), a ground-breaking networking solution that will transform the way AI/ML workloads are networked. The center of today’s technologically driven society is undergoing a massive upheaval. A significant factor that is transforming entire sectors and our digital environment is generative artificial intelligence (GenAI). The exponential increase in network traffic in datacenters, which is being driven by GenAI applications, is the focal point of this disruptive wave. Workloads for AI and ML will be dispersed more widely, including at the edge, in colos, telecom PoPs and public clouds. This expansion highlights how quickly networks must change to become distributed, open, lossless, and predictable.

The Industrial Internet of Things has been heralded primarily as a way to improve operational efficiency. But in today’s environment, companies can also benefit greatly by seeing it as a tool for finding growth in unexpected opportunities

The SIBCA Connect: Internet of Things (IoT) Platform has received the first Smart System Verified Platinum grade, according to UL Solutions, a world authority in applied safety science. SIBCA is a provider of solutions for information and communication technology (ICT), life safety, and fire. According to Sudhi Sinha, vice president of Ecosystems and Service Development […]

IoT technologies, integrated with emerging big data tools and applications, are creating significant disruption to processes, customer relationships, and business models, presenting service providers with a major market opportunity Ovum’s IoT market research enables you to size the mark

Advertising metrics give precise information on an ad campaign’s successes and failures. They are a useful tool for keeping track of all your marketing actions as well as how your campaign performs in relation to predetermined parameters. To determine how well your campaign is performing, look at its health data. Since they are not directly […]

Microsoft Advertising Network for retail has selected Tinuiti, the largest independent performance marketing company spanning streaming TV, Google, Meta, and Amazon, as a premier launch partner. Now, businesses can easily build a profitable retail media campaign to drive additional high-margin revenue from high-quality commercials and incremental sales. Another fantastic new possibility for brand advertisers to […]

One glance at the notorious LUMA slide is all it takes to understand how disjointed the ad tech sector is. One 8.5 × 11-inch sheet is filled with hundreds of logos. It’s genuinely daunting, so I don’t blame anyone who has second thoughts about putting money into digital media.

Software provider PTC has acquired Pure-Systems, a specialist in product and software variant management solutions, as part of its fourth acquisition for application lifecycle management (ALM) portfolio expansion. PTC, based in Boston, has been on an acquisition spree, spending around $1.8 billion on acquisitions in the last 18 months. This acquisition aims to enhance the […]

Explore uses of WiFi (6/6E/7) capabilities for Industrial IOT (IIOT) applications Define and validate critical KPIs (latency, reliability, mobility, etc Field trials of WiFi6E IIOT use-cases in progress (stand-alone & 5G/Wi-Fi convergence)

The 5TONIC co-creation laboratory was launched in to provide an open environment where members from services, users, and SMEs can collaborate with the telecom community on specific 5G mobile research and innovation projects. The aim is to support innovation and help organizations work together to develop and deliver market-ready 5G solutions, technology applications, and business […]

Marketing automation tools are becoming more and more popular among B2B marketers as a means of streamlining company operations, enhancing productivity, and spurring growth. Choosing the best marketing automation platform for your organization can be challenging given the wide range of options on the market. The top seven features to look for in a marketing […]

TV advertising on streaming services is moving forward. Annika Streaming is a brand-new platform for CTV advertisers that was introduced this week by TV advertising agency Marketing Architects. Annika Streaming purchases CTV and streaming inventory more effectively than current marketplace offerings enable thanks to technology originally created for linear TV. As a result, performance brands […]