MarTechDepot - Marketing Related News, Events, Companies, and Resources at One Place

Microsoft Advertising Network for retail has selected Tinuiti, the largest independent performance marketing company spanning streaming TV, Google, Meta, and Amazon, as a premier launch partner. Now, businesses can easily build a profitable retail media campaign to drive additional high-margin revenue from high-quality commercials and incremental sales. Another fantastic new possibility for brand advertisers to […]

One glance at the notorious LUMA slide is all it takes to understand how disjointed the ad tech sector is. One 8.5 × 11-inch sheet is filled with hundreds of logos. It’s genuinely daunting, so I don’t blame anyone who has second thoughts about putting money into digital media.

Software provider PTC has acquired Pure-Systems, a specialist in product and software variant management solutions, as part of its fourth acquisition for application lifecycle management (ALM) portfolio expansion. PTC, based in Boston, has been on an acquisition spree, spending around $1.8 billion on acquisitions in the last 18 months. This acquisition aims to enhance the […]

Explore uses of WiFi (6/6E/7) capabilities for Industrial IOT (IIOT) applications Define and validate critical KPIs (latency, reliability, mobility, etc Field trials of WiFi6E IIOT use-cases in progress (stand-alone & 5G/Wi-Fi convergence)

The 5TONIC co-creation laboratory was launched in to provide an open environment where members from services, users, and SMEs can collaborate with the telecom community on specific 5G mobile research and innovation projects. The aim is to support innovation and help organizations work together to develop and deliver market-ready 5G solutions, technology applications, and business […]

Having a thorough B2B marketing strategy framework is essential for sustained success in the highly competitive business environment of today. Businesses that have clearly defined marketing strategies are better equipped to explain their value proposition, stand out from the competition, and identify their target markets. This article will examine the essential elements of an effective […]

Marketing automation tools are becoming more and more popular among B2B marketers as a means of streamlining company operations, enhancing productivity, and spurring growth. Choosing the best marketing automation platform for your organization can be challenging given the wide range of options on the market. The top seven features to look for in a marketing […]

TV advertising on streaming services is moving forward. Annika Streaming is a brand-new platform for CTV advertisers that was introduced this week by TV advertising agency Marketing Architects. Annika Streaming purchases CTV and streaming inventory more effectively than current marketplace offerings enable thanks to technology originally created for linear TV. As a result, performance brands […]

Nine new FPGA and SoC solution stacks have been released by Microchip Technology, each of which has been specifically designed to satisfy demands in niche sectors like industrial edge, smart embedded vision, and edge communications. By providing solution stacks that take use of the power efficiency, security, and reliability of PolarFire FPGAs, Microchip intends to […]

Governments around the world are creating Internet of Things (IoT) security legislation and regulations designed to keep users safe in an increasingly connected world. Connectivity is good and, in fact, great but bad things can happen to people with unprotected or poorly protected IoT devices.

The GSMA is a global organisation unifying the mobile ecosystem to discover, develop and deliver innovation foundational to positive business environments and societal change. Our vision is to unlock the full power of connectivity so that people, industry, and society thrive. Representing MNOs and organisations across the mobile ecosystem and adjacent industries, the GSMA delivers […]

The deprecation of the cookie may have been delayed following Google’s recent Chrome update, but it still looms large on the horizon. With data privacy regulations continuing to spread globally, advertisers are under no illusion that change is coming.

For example, 53% of marketers use YouTube in marketing efforts, and there are more 18-49-year-olds on YouTube mobile than any cable network in the US, the infographic states. But, before committing to it, you need to understand your own brand and your audience, the infographic suggests……………………..

It’s one thing to say you do Programmatic TV, it’s quite another to do it the right way, where you can truly take advantage of what Programmatic has to offer. Enter the combination of DISH’s sophisticated new programmatic impression-by-impression linear TV marketplace with Rocket Fuel’s Moment Scoring™ – together is the start of a new […]

In today’s fast-paced digital world, businesses are constantly looking for creative ways to engage their audience and convey complex information in a visually appealing manner. Infographics have emerged as a powerful tool for achieving these goals. However, creating effective infographics requires a combination of skills and strategies, including marketing, public relations (PR), branding, and advertising. […]

The whirlwind of basketball games that is March Madness presents a huge opportunity for marketers to expand their cross-channel customer engagement. Check out these stats from last March Madness for tips on scoring big this this year. 

One of the top omnichannel supply-side platforms in the world, OpenX Technologies, Inc., today announced a significant relationship with Cedara, the Carbon Intelligence Platform. By integrating with Cedara, OpenX becomes the first digital advertising firm to provide automated campaign emissions measurement, decreased campaign emissions, and a unique carbon offset portfolio solution for any leftover campaign […]

Marketers are becoming more cautious about where their cash is going as worries about ad fraud, viewability, and a lack of transparency continue to dominate the news. They now demand more access to their traffic quality analytics and information about the variables that affect how well their campaigns succeed. As a result, as programmatic marketing […]

In a press release today, IBM described UBX, a new feature that speeds up the exchange of real-time customer data between Rocket Fuel and IBM products including IBM Marketing Cloud (formerly Silverpop) and IBM Campaign (previously Unica). Imagine a world where advertisers can instantaneously integrate IBM first-party data into their paid advertising channels and optimize […]

According to PMG’s CEO and Founder George Popstefanov, Camelot is a perfect complement to PMG’s hyper-focus on the customer. “As the landscape evolves rapidly, customers require agency partners that deliver a data-informed, tech-enabled, integrated solution obsessed with outcomes, not outputs. The acquisition of Camelot brings advanced expertise in CTV, OTT, traditional media, and measurement to further […]

Every business understands that brand marketing is the name of the game. In fact, the brand is a business’s best asset. It can help a business stand out amongst its competitors in the most authentic way possible. It can also act as a bridge and connect a business to its target audience. When it comes […]

Today, LiveRamp (NYSE: RAMP) and FreeWheel announced their collaboration to launch a new product that will allow marketers to purchase more addressable ad inventory in the connected television market. It’s a fresh international alliance. The main feature is the integration of RampID support by FreeWheel into the TV platform, which is supported by publisher partners […]

The self-service video advertising platform (“Loops Ads Manager”) for regional businesses and venues to advertise on the Loop Media platform has been launched in beta testing, according to Loop Media, Inc. (“Loop Media”) (NYSE American: LPTV), the free streaming television media company for business that provides over 2 billion video views every month via restaurants, […]

PPG embedded additional sustainable practices into its operations, introduced new sustainably advantaged products for customers, achieved a record low in injury cases across the company, advanced its global community engagement initiatives, and further advanced its diversity

The self-service video advertising platform (“Loops Ads Manager”) for regional businesses and venues to advertise on the Loop Media platform has been launched in beta testing, according to Loop Media, Inc. (“Loop Media”) (NYSE American: LPTV), the free streaming television media company for business that provides over 2 billion video views every month via restaurants, […]

Whether you are a brand, publisher, or marketer, IAB has put together six relevant tips to help your business thrive in the direct brand economy:

Perion Network Ltd. (NASDAQ and TASE: PERI), a global technology company whose synergistic solutions serve all major digital advertising channels – including search, social, display, and video/CTV – announced today the appointment of Kenny Lau as Chief Product Officer of Perion’s Advertiser Solutions. Through his experience in multiple domains of AdTech and large-scale platform development, […]

Every advertisement is as pointless as a white crayon if it doesn’t make an impression on the viewer. When used as an expression, music makes an impression strong enough to promote brand recognition and encourage product consumption. To elicit feelings and spur action, music can be utilized as a marketing tool.