MarTechDepot - Marketing Related News, Events, Companies, and Resources at One Place

As businesses have become increasingly reliant on information technology, it has become essential to monitor the applications and infrastructure that support the business, to ensure that they are available and performing well. IT application and infrastructure monitoring helps detect performance anomalies, triage issues quickly, and ensures that the business is operating efficiently. However, despite its […]

This white paper describes a solution for ISS video analytics applications on Dell Technologies infrastructure, a Dell Validated Design for urban mobility solutions. It provides an overview of the reference architecture of the solution and the various technologies used. The document also explains the various city challenges that can be addressed using the solution and […]

The cloud is not a choice anymore. Businesses now have no choice but to embrace this change, and an increasing number of them are doing so by transferring their data to the cloud. They are putting into practice sophisticated cloud plans that necessitate all-encompassing cloud management tools. They require a system that can manage the […]

Technology-driven organizations have the lead in embracing new technology trends for their digital transformation initiatives. The COVID-19 pandemic introduced unprecedented challenges in terms of disrupted operations, changed delivery models, and the urgent need to support remote work for enterprises in all industries. Technology companies were best able to adjust to the new circumstances, since most […]

This white paper seeks to provide insight into the status of programmatic native advertising in Europe and deliver guidance on key strategic and implementation considerations. It explores the challenges that advertisers, agencies and publishers are facing and how transparency and control are just as important for native buyers and sellers as they are for any […]

Content marketing is important, but it’s not easy. Especially for big businesses that crank out tons of content to fuel their goals. Why? Because even though they have the advantage of lots of resources and healthy budgets, their organizations are way more complex. Just think about it. Big corporations can have armies of content creators […]

Network detection has become the hottest area of growth for cybersecurity. Both financial services and healthcare industries alone are experiencing alarming rates of daily attacks worldwide. From malware, breaches, phishing scams, to savvy cybercriminals harvesting truckloads of information and personal data — cybersecurity is the number one concern for organizations right now.

Even with firewalls, intrusion prevention systems (IPS), and a wide array of security tools in place, businesses still miss attacks and suffer major breaches every day. Why? One reason is that the sheer volume of security alerts being generated places a huge processing strain on the security team and the infrastructure itself. According to a […]

Data is a critical component for enterprises looking to achieve better outcomes through data driven decisions and processes. A data-driven approach can lead to improved decision-making, minimization of risk, and competitive advantage. However, for many organizations leveraging data in an easily accessible and integrated way can be challenging. Many organizations have access to highly skilled […]

Today’s well-designed, secure, and compliant Internet of Things (IoT) products and services possess extraordinary capabilities. But even knowing the tremendous amount of potential that exists, it can be overwhelming for IT and business leaders to develop an IoT strategy.

Technology-driven organizations have the lead in embracing new technology trends for their digital transformation initiatives. The COVID-19 pandemic introduced unprecedented challenges in terms of disrupted operations, changed delivery models, and the urgent need to support remote work for enterprises in all industries. Technology companies were best able to adjust to the new circumstances since most […]

Tavant’s technological product range for banking and financial services includes the platform Data Beats. With an initial focus on mortgage and home equity products, Data Beats is positioned to function as the analytics and Internet of Things engine for the financial services sector. Tavant intends to provide a comprehensive solution for financial institutions by extending […]

Today, Comcast and Broadcom announced their collaboration to create the first AI-powered access network in history. This will be accomplished through the development of a new chipset, which will integrate machine learning (ML) and artificial intelligence (AI) into the modems, amps, and nodes that make up the final few kilometers of Comcast’s network. Comcast will be able to revolutionize its operations by automating more network processes and providing a better customer experience through the use of better and more actionable intelligence once these new capabilities are widely implemented throughout the network. Furthermore, the new chipset will be the first in the world to support both DOCSIS 4.0 Full Duplex (FDX) and Extended Spectrum (ESD) concurrently, allowing Internet service providers all over the world to offer DOCSIS 4.0 services with a portfolio of technological choices that meet options to meet their business needs. 

New media (aka social media or social networking)regularly makes business headlines. Just like traditionalmarketing and recruiting efforts, with clear purpose,defined goals and steady implementation, social mediatools are highly effective and even timesaving. ThePCPS Social Media Toolkit, developed in a partnershipwith Michelle Golden of Golden Practices Inc. and theAssociation for Accounting Marketing (AAM), is designedto show […]

For billions of people around the world, the Internet has become an essential component of their everyday social and business lives. And though they seldom give it a moment’s thought, the search engines that help them navigate through the plethora of pages, images, video clips, and audio recordings found on the World Wide Web have […]

NITRO® Wireless, a portfolio of solutions from Viavi Solutions Inc. (VIAVI) (NASDAQ: VIAV), enables all ecosystem participants—equipment manufacturers, service providers, semiconductor companies, software developers, and system integrators—to expedite technology development by intelligently, intuitively, and automatically validating performance at every stage. The business will present NITRO Wireless in conferences held all over the world, such as […]

Today, we are on the verge of seeing what a truly “connected world” looks like. It’s projected that soon there will be 6 billion people, 30 billion devices and 50 billion machines online. That’s essentially everyone and everything connected, across every geography, supporting every application from consumer broadband, mobile gaming and connected cars to global […]

Genomics is the study of the complete set of DNA in a person or other organism. DNA underpins a large proportion of an individual’s health and disease status, therefore a genomic medicine approach is increasingly being applied in clinical settings.

VMware SASE, with VMware SD-WAN as a fundamental building block, brings cloud-delivered networking, security, AIOps, and compute to support ubiquitous access for branch and remote workers as well as digital transformation at the edge. VMware SD-WAN enables enterprises to securely support application growth, network agility, and simplified branch implementations while delivering highperformance, reliable branch access […]

This white paper outlines Experian’s vision for a more integrated and customer-centric application of analytics to risk and marketing decisions for credit products in retail banking. The concept of Risk Adjusted Marketing is introduced, building on the idea of ‘right person; right message; right channel; right time’ by bringing into play valuable insight from internal […]

Up to this point, there has not existed a more complex and nontraditional generation than Millennials. That is, individuals who range approximately anywhere from ages 18 to 35 today. Not only are they the largest generation by population size, which has tremendous influence on their role as the leading consumers today, but the environment in […]

The malicious programs known as ransomware have attracted a significant amount of coverage in the mainstream media over the last few years, as major companies and organizations announced that their operations had been affected by the threat. Examples of affected businesses include hospitals, universities and major international corporations

Industry analysts are unanimous in their assessments that, when it comes to the volume, prevalence, and sophistication of cyberthreats, we are moving into an ever more dangerous year to come. We know that cyberthreats and their negative impact on organizations are a global issue, but they are also a local issue. Regardless of industry sector, […]

Go-Globe has released interesting news about YouTube advertising. The numbers are incredible and every marketers should seriously begin to look at their YouTube budget this year. More than half (51%) of marketers now run YouTube video ads.

As you may have read, video has become the preferred form of content that consumers want to see from brands on social. But not all video is created equal – consumers also have different expectations for video, across different platforms.

Cyber security risk exists throughout an organization through its people, process, and technology. Where is information stored? What are the external threats to that information? How can that information be accessed internally? What are your internal threats? Have you considered the environmental threats to your information? To protect its information, it is imperative for the […]

Ransomware is one of the hottest white-collar crimes of the 21st century1 . Incidences are skyrocketing and cybercriminals have set their sights on more vulnerable small- and medium-sized businesses, as they usually have less resources to ward off an attack and are more likely to pay a ransom to retrieve encrypted files. Unlike other types […]

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