MarTechDepot - Marketing Related News, Events, Companies, and Resources at One Place

Whether you are a brand, publisher, or marketer, IAB has put together six relevant tips to help your business thrive in the direct brand economy:

Perion Network Ltd. (NASDAQ and TASE: PERI), a global technology company whose synergistic solutions serve all major digital advertising channels – including search, social, display, and video/CTV – announced today the appointment of Kenny Lau as Chief Product Officer of Perion’s Advertiser Solutions. Through his experience in multiple domains of AdTech and large-scale platform development, […]

Every advertisement is as pointless as a white crayon if it doesn’t make an impression on the viewer. When used as an expression, music makes an impression strong enough to promote brand recognition and encourage product consumption. To elicit feelings and spur action, music can be utilized as a marketing tool.

Today, Samsung Ads, driven by proprietary ACR data, a leading provider of advanced TV advertising solutions to some of the biggest companies in the world, officially announced their renewed global relationship with Publica, a leading Connected TV (CTV) ad server owned by Integral Ad Science (IAS). By introducing a programmatic unified auction for the premium […]

Brand advertisers, advertising and marketing agencies, and advertising technology companies are rapidly adapting to a changing digital media landscape. Consumers are taking steps to remove advertising and tracking from their online experiences, and viewing habits differ greatly among consumers based on their demographic and psychographic profiles.

The best option for marketers to connect with their target audience is probably through social media. Social users are highly engaged, always connected, and social networks offer a plethora of information about user behavior. Retailers, meanwhile, are skipping out on numerous chances for cross-channel promotion and reactive marketing efforts, according to the 2016 Yesmail Channel […]

Investors were dissatisfied when Google’s most recent Q4 earnings report was announced on January 19. The most recent Google earnings report revealed that the search engine giant fell short of analyst-predicted predictions and underperformed.

Today (June 21), Hivestack—the top independent provider of programmatic DOOH ad technology worldwide—announced a new agreement with Clear Channel Netherlands, a major provider of out-of-home (OOH) media and infrastructure, to provide programmatic DOOH advertising through the Hivestack SSP. As a component of Clear Channel LaunchPAD, a pan-European advertising platform that offers programmatic, automated, and direct […]

2022 has seen widespread change on both fronts. With this whitepaper, we hope to shed some light on this change, as well as giving you some tools to help you effectively tackle your paid digital advertising throughout 2023.

Given the prevalence of marketing and advertising in the everyday lives of consumers, personalization is more important than ever. Consumers have become so numb to “one for all” messaging platforms that when a brand stands out by offering custom content, consumers take note.

In an age of constantly-evolving social networks, organizations look to social media monitoring (SMM) not only to understand perceptions of their brand presence across the digital landscape, but also increasingly, as a way to make informed strategic decisions.

Digital technology is having a profound effect on the 21st century organization. It is fundamentally changing the way we work, the way we manage, where we work, how we organize, the products we use, and how we communicate. Deloitte’s own Global Human Capital Trends reports in 2014, 2015, and 20161 explore many fundamental changes that […]

Why is programmed audio so beloved? Digital audio is one of the greatest media to reach your audience, with 64% of Americans listening to it. In fact, firms can reap a 6x return on their audio advertising spend. Maybe because radio advertisements cause memory encoding to occur at a higher

A new paper, How to Turn CTV into a Performance Marketing Channel for Growth, was just launched by Wurl, the industry leader in data-driven solutions for CTV. The report was created in collaboration with prominent marketing platform AppLovin (NASDAQ: APP). The report emphasizes the major role CTV advertising plays in reaching new audiences and generating […]

THE INTERNET looks better today than ever before. Parallel with the rise in design standards, users and publishers have also come to recognize the vital importance of user experience. Traditionally, online advertising has compromised both. When publishers invest in native advertising, however, users are more engaged and everything on screen remains beautiful and relevant.

The online advertising market is experiencing continuous, significant growth each year. More and more companies are now allocating a significant portion of their marketing budget for online advertising, over traditional methods.

Alliant, the leading transaction-driven audience company, today announced the launch of a brand-new set of industry-leading audiences covering TV subscriber and viewership categories, paving the way for advertisers to deliver targeted advertising based on consumers’ streaming habits. The launch includes more than 250 audiences modeled from subscription and viewership data in combination with real transactional, […]

Over the last three years, data privacy has gained in global importance. After the initial massive use of social networks with little attention paid to the lack of control surrounding access to and the disclosure of information, users are now increasingly demanding that their data be protected.

DeepIntent, a pioneer in linked artificial intelligence (AI) for healthcare advertising, has announced the release of DeepIntent Copilot, a revolutionary step toward more integrated and smarter healthcare advertising. Copilot is a new tool that works with marketers to provide actionable insights and recommendations that optimize marketing decisions and drive more relevant connections with patients and […]

The television and TV advertising industries are being radically reshaped by digitization and the emergence of video streaming technologies. A growing number of consumers are shifting to online streaming services while TV broadcasters and TV companies are switching to digital technologies to retain customers. Artificial intelligence (AI) is still not widely implemented across the TV […]

In recent times, public opinion data has been manipulated to suit various political, social and corporate agendas. Opinion polls reported on many issues are wildly inaccurate. These fabricated or heavily biased opinion polls are designed to alter real public opinions. People are not being provided with an accurate picture of what the general public really […]

This option allows brands to advertise flexibly and with total control. They are behind the steering wheel, enabling them to view, analyse and adjust the OOH campaign in realtime. The combination of various triggers (e.g. weather, temperature, sales data, …) and dynamic content (e.g. the current temperature, a good morning or good evening on the […]

Entravision (NYSE: EVC), a market leader in advertising solutions, media, and technology, declared today that its African-based digital business unit has been selected by Match Media Group, the company that manages advertising for brands like Tinder, OkCupid, and Match, as its exclusive sales partner in Africa.Every single person in the globe can find meaningful connections […]

Across the world, Consumer Price Index inflation, fuelled by supply chain bottlenecks, is ramping up effects of the COVID-19 pandemic, labour shortage, and consequences of armed conflicts on energy and food prices. According to the Organisation for Economic Co-operation and Development, inflation rose by 8.8% YOY in March 2022 and energy price inflation alone is […]

76% of organizations experienced multiple account or credential compromises over the past 12 months, according to ESG’s 2023 research about the state of passwordless authentication in enterprise organizations. Recent prominent MFA-based breaches and friction in the end-user experience have reached the ears of IT and cybersecurity leadership. Now, IT security professionals are looking to address […]

Tenable®, which specializes in exposure management, has just released new features for Tenable Nessus Expert that make vulnerability scanning for contemporary web apps and APIs both quick and thorough. Dynamic application security testing (DAST) features in Nessus Expert’s web application and API scanning allow security professionals to proactively find and evaluate web apps and APIs for known vulnerabilities. Both the OWASP Top 10 vulnerabilities in specially written application code and the known vulnerabilities discovered in third-party components fall under this category.

The VUU Tokens are not intended to constitute securities in any jurisdiction. Further, this Whitepaper does not constitute a prospectus or offer document of any sort and is not intended to constitute an offer of securities or a solicitation for investment in securities in any jurisdiction.

September 21, 2023 | USA CTV Ad Spending is estimated to hit $27 billion in 2023 and almost double by 2026!* Are you ready to seize the opportunity? We can help! This conference will focus on the impact of Automation & Innovation within the Streaming TV landscape. We will take a 360 degree perspective, from […]