France and the US are at odds over the digital tax
Raising their voices in Washington, D.C., American importers of French cheese, bubbly, and porcelain are fighting back against Silicon Valley behemoths over duties on high-end French goods. In response to a new tax on tech companies like Netflix and Amazon, President Donald Trump last month vowed to penalize Paris by imposing extremely high retaliatory taxes […]
ACTUAL PROGRAMMATIC COSTS
An issue that has been prevalent in the business was recently covered in a piece by Advertising Age regarding the “Hidden Costs of Programmatic.” For marketers, the introduction of programmatic advertising was groundbreaking. They were able to precisely target people at scale and offer ads across screens and formats in a matter of milliseconds thanks […]
CREATING A LONG-HAUL AGENCY PARTNERSHIP: LOVE THAT LASTS
Whoa. What a summer it has been. Numerous media reviews are already in progress, and after those are finished, I’m sure there will be a ton more. This tendency suggests that fall will be a very busy season for our sector, and it appears that it will. Even if my sales and marketing side of […]
Navigating the Age of Uncertainty: How to Future-Proof Your Marketing Strategy
The deprecation of the cookie may have been delayed following Google’s recent Chrome update, but it still looms large on the horizon. With data privacy regulations continuing to spread globally, advertisers are under no illusion that change is coming. The prospect of a world without third party browser cookies has captivated the industry and driven […]
Finding Success with In-Game Advertising
With over 215 million gamers in the U.S. and with the average gamer being in their early 30s, the term “gamer” now encompasses a broad and diverse demographic spectrum. Two out of every three Americans play video games through various platforms, and gaming is third only to TV and social media in terms of how […]
B2B Content Syndication: Fueling Growth and Connections
B2B content syndication is a powerhouse strategy for companies looking to expand their reach and drive growth. By distributing valuable content across various platforms, businesses can boost brand visibility, attract high-quality leads, and foster strategic partnerships within their industry. This dynamic approach not only amplifies brand presence but also facilitates meaningful connections, propelling organizations towards […]