2024 Trends and Planning – Introducing an ID-less World
January 11, 2024 | 09:30 PM EST | USA Prepare yourself for an in-depth examination of the advertising scene in 2024 during our next webinar. There will soon be significant changes, such as Google Chrome gradually eliminating third-party cookies and the effect of Google’s Sandbox program on the segmentation of mobile audiences. Viewers can anticipate […]
The Pitfalls of Marketing Personas when Analyzing Customer Data
January 09, 2024 | 12:00 PM ET | USA Marketing strategy must include segmentation, which is the process of breaking down a diverse consumer base into smaller, more homogeneous groups. Marketing managers frequently attempt to make customer segments “come to life” once they have divided the market into distinct groups. They do this by giving […]
A Look at Social Advertising for B2B Marketers
The way audiences use social media channels is constantly changing. As marketers, we need to make sure we’re adapting to these changes. One of the biggest changes we’ve seen so far in 2018 is the increased use of social advertising. Social advertising is a paid form of paid digital advertising on social media platforms. For […]
How Social Media Has Changed The Ad Game
Where consumers go, advertisers will soon follow, and the world of social media is no different. Nearly every area of business has been disrupted by social media’s rise, but perhaps none has been impacted more than the advertising industry. Over the past several years, what began as a space for people to gather and connect […]
A merger agreement is signed by JCDecaux and JOJ Media House to combine their OOH operations in Slovakia.
Beginning its OOH operations in Slovakia in 1990, JCDecaux SE (Euronext Paris: DEC), the world’s largest outdoor advertising company, announced on December 14 that it had signed a merger agreement with Akzent Bigboard, the outdoor advertising division of JOJ Media House Group, the country’s top media group. The transaction’s conclusion is contingent upon customary regulatory […]
Connexa’s Collaboration with AdVenture Media Yields Record-Showing Return on Digital Advertising Expenditure
Today, Connexa Sports Technologies Inc. (Nasdaq:CNXA) reported that its long-term collaboration with the AdVenture Media Group is still producing previously unheard-of outcomes for digital advertising. Slinger Bag, Connexa’s operational company, produced about $2 million in sales with an average ROAS of 18.9X in the three months leading up to the end of November 2023, as […]