Mod Op Expands B2B Marketing Capabilities with Acquisition of Ascend Marketing
Mod Op, a full-service digital marketing agency known for its blend of creativity, data science, and innovation, today announced the acquisition of Ascend Marketing, a tech-enabled, people-first marketing services firm specializing in B2B customer engagement, marketing technology enablement, and account-based marketing. The move is intended to deepen Mod Op’s automation capabilities and establish a more […]
WPP Boosts AI Marketing with $400 Million Google Deal
What Happened Why This Matters Challenges & Considerations
Aligning Sales and Marketing Teams for Better ROI—The Secret to Sustainable Business Growth in 2025
In today’s fast-paced business landscape, companies can no longer afford the traditional divide between sales and marketing teams. The old “handoff” approach—where marketing generates leads and sales closes them is rapidly being replaced by a collaborative, data-driven partnership. In 2025, alignment between sales and marketing isn’t just an operational goal; it’s a strategic necessity for […]
Sales Technology 2025: AI, Automation, and Analytics Redefine the Future of Selling
The global sales landscape in 2025 is undergoing a dramatic transformation as advanced sales technologies reshape how businesses connect with customers, close deals, and drive revenue. From artificial intelligence and predictive analytics to conversational bots and automation platforms, companies are increasingly relying on smart tools to streamline operations and boost productivity. According to a recent […]
Personalization to Predictive: AI Marketing Transforms Consumer Engagement in 2025
The marketing industry is witnessing a fundamental transformation as AI takes center stage in redefining personalization, campaign automation, and predictive analytics. With the rise of GenAI tools, brands now craft hyper-personalized content that adapts in real time based on user behavior. Marketers are using AI-driven audience segmentation to deliver precise ad targeting across omnichannel platforms […]
Tech Giants’ New AI Ad Tools Threaten Big Agencies
A sweeping shift is underway in the advertising world, as major tech firms—Meta, Google, Amazon, and Comcast—are launching AI-powered tools to automate the entire ad creation and placement process. These developments pose an existential threat to traditional agency models built around time-based billing and creative execution. These new systems aim to simplify and streamline advertising […]