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Industry analysts are unanimous in their assessments that, when it comes to the volume, prevalence, and sophistication of cyberthreats, we are moving into an ever more dangerous year to come. We know that cyberthreats and their negative impact on organizations are a global issue, but they are also a local issue. Regardless of industry sector, […]

Go-Globe has released interesting news about YouTube advertising. The numbers are incredible and every marketers should seriously begin to look at their YouTube budget this year. More than half (51%) of marketers now run YouTube video ads.

As you may have read, video has become the preferred form of content that consumers want to see from brands on social media. But not all video is created equal; consumers also have different expectations for video across different platforms.

As you may have read, video has become the preferred form of content that consumers want to see from brands on social. But not all video is created equal – consumers also have different expectations for video, across different platforms.

Cyber security risk exists throughout an organization through its people, process, and technology. Where is information stored? What are the external threats to that information? How can that information be accessed internally? What are your internal threats? Have you considered the environmental threats to your information? To protect its information, it is imperative for the […]

Ransomware is one of the hottest white-collar crimes of the 21st century1 . Incidences are skyrocketing and cybercriminals have set their sights on more vulnerable small- and medium-sized businesses, as they usually have less resources to ward off an attack and are more likely to pay a ransom to retrieve encrypted files. Unlike other types […]

DIGITAL MARKETING. Building deeper consumer relationships through experience contextualization and personalization, analytics for insights-driven action.

Social networking on social media websites involves the use of the internet to connect users with their friends, family, and acquaintances. Social media websites are not necessarily about meeting new people online, although this does happen. Instead, they are primarily about connecting with friends

Introducing the Bidooh (DOOH) token: A single 10 second advertising space on a digital advertising screen. Whilst traditional fiat payment methods can still be used, the Bidooh token allows the platform to operate more efficiently on a global scale. Advertisers, media agencies and new or existing screenowners can join the network to create the world’s […]

In B2B digital marketing the difference between winning and losing deals comes down to the ability to continually target and engage prospects throughout the buying process. Digital advertising has evolved from beyond keywords and placement.