admin

In a press release today, IBM described UBX, a new feature that speeds up the exchange of real-time customer data between Rocket Fuel and IBM products including IBM Marketing Cloud (formerly Silverpop) and IBM Campaign (previously Unica). Imagine a world where advertisers can instantaneously integrate IBM first-party data into their paid advertising channels and optimize […]

According to PMG’s CEO and Founder George Popstefanov, Camelot is a perfect complement to PMG’s hyper-focus on the customer. “As the landscape evolves rapidly, customers require agency partners that deliver a data-informed, tech-enabled, integrated solution obsessed with outcomes, not outputs. The acquisition of Camelot brings advanced expertise in CTV, OTT, traditional media, and measurement to further […]

Every business understands that brand marketing is the name of the game. In fact, the brand is a business’s best asset. It can help a business stand out amongst its competitors in the most authentic way possible. It can also act as a bridge and connect a business to its target audience. When it comes […]

Today, LiveRamp (NYSE: RAMP) and FreeWheel announced their collaboration to launch a new product that will allow marketers to purchase more addressable ad inventory in the connected television market. It’s a fresh international alliance. The main feature is the integration of RampID support by FreeWheel into the TV platform, which is supported by publisher partners […]

The self-service video advertising platform (“Loops Ads Manager”) for regional businesses and venues to advertise on the Loop Media platform has been launched in beta testing, according to Loop Media, Inc. (“Loop Media”) (NYSE American: LPTV), the free streaming television media company for business that provides over 2 billion video views every month via restaurants, […]

PPG embedded additional sustainable practices into its operations, introduced new sustainably advantaged products for customers, achieved a record low in injury cases across the company, advanced its global community engagement initiatives, and further advanced its diversity

The self-service video advertising platform (“Loops Ads Manager”) for regional businesses and venues to advertise on the Loop Media platform has been launched in beta testing, according to Loop Media, Inc. (“Loop Media”) (NYSE American: LPTV), the free streaming television media company for business that provides over 2 billion video views every month via restaurants, […]

Whether you are a brand, publisher, or marketer, IAB has put together six relevant tips to help your business thrive in the direct brand economy:

Perion Network Ltd. (NASDAQ and TASE: PERI), a global technology company whose synergistic solutions serve all major digital advertising channels – including search, social, display, and video/CTV – announced today the appointment of Kenny Lau as Chief Product Officer of Perion’s Advertiser Solutions. Through his experience in multiple domains of AdTech and large-scale platform development, […]

Every advertisement is as pointless as a white crayon if it doesn’t make an impression on the viewer. When used as an expression, music makes an impression strong enough to promote brand recognition and encourage product consumption. To elicit feelings and spur action, music can be utilized as a marketing tool.