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More than 1,160 assets were produced by the marketers for TV, outdoor, and web platforms. The Hundred cricket competition and the rugby Six Nations were also sponsored by the new strategy. An important factor in the company’s “bumper year” was the rebrand. Due to a 101% increase in the value of renewals and customer acquisition, […]

You may link the quality of interaction to the commercial impact once you are able to monitor it at the account level. One senior B2B marketer said at a recent conference that his organization can now measure the win value of a highly engaged client over five times that of a low-engaged account. This is […]

A year after being released from jail, an estimated 80% of ex-offenders cannot find employment. Over 40% of those who are struggling to start over will commit crimes again within a year. In an effort to increase the chances, LinkedIn commissioned research that showed hiring ex-offenders could increase the UK GDP by £2 billion. In […]

LTK, the driving force behind Creator Commerce™, is thrilled to announce that its Co-founder and President, Amber Venz Box, has been recognized on Inc.’s seventh annual Female Founders list. This prestigious list celebrates the achievements of 250 visionary women whose groundbreaking innovations and ideas are reshaping the world for the better. Amber Venz Box, once […]

The move to the cloud by organisations both large and small is inevitable. The pace of innovation enabled by cloud computing ensures that those who ignore or are slow to adopt it will quickly find themselves disrupted by competitors who can benefit from greater speed to market, business agility, scalability and cost-efficiency.

Industry analysts are unanimous in their assessments that, when it comes to the volume, prevalence, and sophistication of cyberthreats, we are moving into an ever more dangerous year to come. We know that cyberthreats and their negative impact on organizations are a global issue, but they are also a local issue. Regardless of industry sector, […]

Cyber security risk exists throughout an organization through its people, process, and technology. Where is information stored? What are the external threats to that information? How can that information be accessed internally? What are your internal threats? Have you considered the environmental threats to your information? To protect its information, it is imperative for the […]

A new Made for Advertising (MFA) AI-driven site detection and avoidance tool was just unveiled by Integral Ad Science (Nasdaq: IAS), a top worldwide media measurement and optimization platform. The MFA site technology developed by the company intends to increase transparency into the quality of advertiser campaigns, pinpoint where spending is going, and provide information […]

Today, Sage, a dependable software provider for SMBs in the construction sector, announced the extension of their construction cloud suite. With the introduction of Sage Construction Management, Sage expands its market-leading construction portfolio with cloud preconstruction and project management capabilities.

The SIBCA Connect: Internet of Things (IoT) Platform has received the first Smart System Verified Platinum grade, according to UL Solutions, a world authority in applied safety science. SIBCA is a provider of solutions for information and communication technology (ICT), life safety, and fire. According to Sudhi Sinha, vice president of Ecosystems and Service Development […]