PPC in the B2B Industry: Driving Targeted Leads
Pay-Per-Click (PPC) advertising is a powerful tool in the B2B industry for generating high-quality, targeted leads. By using platforms like Google Ads and LinkedIn, B2B companies can create ads that reach decision-makers based on specific keywords, industries, and job titles. PPC allows businesses to drive traffic to their websites or landing pages by paying only […]
Almost half of B2B marketers find securing investment difficult
Getting the business to buy into the case for marketing investment can feel like an uphill battle. Indeed, new exclusive Marketing Week data suggests the problem is acute for B2B marketers. The exclusive State of B2B Marketing research reveals 45.5% of the 600 B2B marketers surveyed find making the case for marketing investment either ‘difficult’ […]
Imagine Revolutionizes Creative Marketing with New Partner Consolidation Strategy
In a groundbreaking shift within the creative and experiential marketing sector, Imagine, a leader in visual communications, has redefined the agency relationship. By launching a new partner consolidation strategy, Imagine aims to provide clients with exceptional value through integrated creative talent and production, resulting in more efficient workflows and seamless execution of both digital and physical […]
What You’re Really Getting When You Buy Performance TV
Connected TV (CTV) — it’s so hot right now. MNTN knows, but this advertising channel has proven itself to be powerfully effective at generating real performance for brands of all shapes and sizes. While CTV is certainly a buzzword in the advertising space, it’s not always clear what it can really do for advertisers. Questions like, […]
Network and Communication: The Backbone of Modern Connectivity
In today’s fast-paced, digitally driven world, networking and communication systems form the backbone of almost every aspect of daily life. Whether it’s sending emails, streaming videos, making online purchases, or collaborating across global teams, our ability to communicate seamlessly across vast distances depends on a well-structured network infrastructure. What is a Network? At its core, […]
Zeta Global and Yahoo Transform Email Marketing with AI Integration
Zeta Global and Yahoo have announced a strategic partnership to migrate Yahoo’s email marketing operations to the Zeta Marketing Platform (ZMP). This collaboration aims to enhance customer experiences and boost marketing effectiveness through AI-powered solutions. Key Developments This partnership marks a significant step in Yahoo’s transformation, leveraging Zeta’s innovative marketing technology and data capabilities. As both companies work […]