How Social Media Has Changed The Ad Game
Where consumers go, advertisers will soon follow, and the world of social media is no different. Nearly every area of business has been disrupted by social media’s rise, but perhaps none has been impacted more than the advertising industry. Over the past several years, what began as a space for people to gather and connect […]
How to Get More Traffic to Your Website
A dream of every website owner: to wake up, open Google Analytics, and see the graphs go up. A number of users, conversions, everything that translates into real-life benefits and makes having a website worth it. Unfortunately, many webmasters struggle with turning this dream into reality. They need user traffic, and they aren’t getting anywhere […]
Jasper Grows by Purchasing Clipdrop’s Image Platform from Stability AI
In a strategic move aimed at enhancing its image processing capabilities, Jasper has expanded its portfolio by acquiring Clipdrop’s innovative image platform from Stability AI. This acquisition marks a significant milestone for Jasper, positioning the company to offer more advanced solutions in the rapidly evolving field of visual technology. Clipdrop’s image platform is renowned for […]
Gupshup inserts AI chatbots driven by Vertex AI into RCS dialogues.
Gupshup, a leading provider of conversational messaging platforms, has taken a significant leap forward in enhancing user experiences by integrating AI chatbots powered by Vertex AI into Rich Communication Services (RCS) dialogues. This strategic move aims to revolutionize how businesses engage with their customers, offering personalized and seamless interactions on the RCS platform. RCS represents […]
How to Reimagine Online Advertising After Cookies Die
Google has taken the first significant step toward barring third-party cookies, demonstrating that its privacy aim is more than just talk. Chrome 80 has announced that it will no longer support cross-site sharing unless cookies are identified in accordance with the SameSite internet standard. At first glance, this action is about clarity and internet security. […]
The Hold of Google and Facebook in the Digital Advertising Markets
The digital advertising sector has been the subject of a thorough inquiry by the UK’s Competition and Markets Authority. In the year that digital advertising finally overtook TV and other legacy media in the US and around the world, the CMA expresses concerns in its preliminary report on the investigation that Google and Facebook have […]