Whitepapaer

Email is one of the central tools of digital marketing, yet it is the most underutilized personalization channel. It gives you direct access to your market 24/7 and helps you stay top-of-mind throughout the sales cycle

In recent times, public opinion data has been manipulated to suit various political, social and corporate agendas. Opinion polls reported on many issues are wildly inaccurate. These fabricated or heavily biased opinion polls are designed to alter real public opinions. People are not being provided with an accurate picture of what the general public really […]

Advertising is an important part of the marketing mix and a useful tool for driving brand awareness. Yet as consumers grow ever more cynical and ad-averse, should businesses be prioritising other channels to nurture trust and maximise sales? We investigate.

Over the course of a year, the digital audio industry has experienced unprecedented change. This year’s analysis reveals how perceptions of digital audio have developed in the past 12 months and takes a definitive look at the factors driving the industry forward. This year, 86% of advertising agencies and 66% of brand advertisers said that […]

The in-app environment provides an opportunity to reach relevant audiences. As the cookie crumbles and privacy laws evolve, users must opt in to app tracking. Apple offer an alternative framework, SKAdNetwork, to help marketers measure campaign success, while publisher-managed first-party data offers advanced targeting capabilities. These changes also help pave the way to reach audiences […]

This option allows brands to advertise flexibly and with total control. They are behind the steering wheel, enabling them to view, analyse and adjust the OOH campaign in realtime. The combination of various triggers (e.g. weather, temperature, sales data, …) and dynamic content (e.g. the current temperature, a good morning or good evening on the […]

Across the world, Consumer Price Index inflation, fuelled by supply chain bottlenecks, is ramping up effects of the COVID-19 pandemic, labour shortage, and consequences of armed conflicts on energy and food prices. According to the Organisation for Economic Co-operation and Development, inflation rose by 8.8% YOY in March 2022 and energy price inflation alone is […]

76% of organizations experienced multiple account or credential compromises over the past 12 months, according to ESG’s 2023 research about the state of passwordless authentication in enterprise organizations. Recent prominent MFA-based breaches and friction in the end-user experience have reached the ears of IT and cybersecurity leadership. Now, IT security professionals are looking to address […]

It’s the cybersecurity question every executive and board member wants — and needs — to have answered: How much will it cost if a cybersecurity risk materializes and causes a breach? Provide the answer with confidence by tying cyber threats to business impact using cyber risk quantification. Cyber risk quantification is a powerful method for […]

People oftentimes just don’t know why they do what they do. Traditional marketing research such as questionnaires, interviews and focus groups are therefore sometimes biased – if not downright deceptive. Techniques such as eye tracking and EEG tap the information straight from the subconscious of your costumer. Neuromarketing research provides profit increasing insights for your […]

The food group and positive nutrient requirements have been strengthened in important ways. The whole grain foods criteria has been revised to ensure foods contribute a meaningful amount of whole grains; more food groups now are required in the Main Dishes and Meals categories; certain categories now may qualify if the first ingredient is a […]

Email is still the go-to channel for most of your customers, but it lacks the powerful real-time the connection of mobile offers. By combining the popularity of email with the immediacy of mobile messaging, you.

Every day we hear from business owners who think they need special skills to reach new customers online. Overwhelmed by the number and seeming complexity of online marketing options, they sit on the sidelines, eager to get in the game but confused about where to start.

Before going on the actual procedure of developing the e-commerce business, it is important to know about the E-commerce platform some more and clear some basic concepts of ours to make the understanding more deep and sorted.

The media landscape has been permanently disrupted. Attention, conversation, and commerce now take place on an endlessly multiplying array of devices and environments, often on several simultaneously. This delivers convenience for consumers but adds complexity and technological challenges for marketers trying to understand and connect with them. “While we as marketers are looking at different […]

Originally built for display advertising (and still used by 70-90% of publishers for this purpose), header bidding is a process that allows publishers to use unified auctions instead of waterfalls. Sellers reach multiple bidders at the same time and can compare CPMs. Implemented with a code in the header of the page, this approach improves […]

The cost of a like in MON tokens will be the U.S. dollar equivalent of 5 cents. If the user wants to thank the author of the content with more than the equivalent of 5 U.S. cents, it will be possible to transfer a greater number of MON tokens with the like. All MON token […]

The media landscape has been permanently disrupted. Attention, conversation, and commerce now take place on an endlessly multiplying array of devices and environments, often on several simultaneously. This delivers convenience for consumers but adds complexity and technological challenges for marketers trying to understand and connect with them. “While we as marketers are looking at different […]

The television and TV advertising industries are being radically reshaped by digitization and the emergence of video streaming technologies. A growing number of consumers are shifting to online streaming services while TV broadcasters and TV companies are switching to digital technologies.

The Department of Digital, Culture, Media & Sport (DCMS) commissioned Plum Consulting to provide an independent analysis of the structure of the online advertising sector; the movement of data, content and money through the online advertising value chain; and potential harms that can arise from online advertising. This work feeds into the Cairncross Review into […]

This white paper explores the efficacy of social media advertising, Facebook in particular, as an engine for clinical trial recruitment. Learn how to leverage the platform’s advanced targeting capabilities and massive audience to improve enrollment outcomes while simultaneously reducing operational costs.

NMPi has been driving performance through social advertising for the past five years. During this time, digital marketing has grown and changed; Facebook has adapted to these changes by implementing initiatives that improve and refine their targeting. It has truly grown from a platform that drives page views and likes to an advertising solution that […]

Over the past several years—in particular in reaction to the frenzy over Google’s pending cookie deprecation—there has arisen the notion that third-party data is going away. All talk is of alternatives, like first-, second- and even “zero”-party data, gleaned from reputable, personalized, addressable and indisputably “better” prospect sources. Supposedly, these allow a brand to round […]