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Focused on targeting, engagement and conversion, the latest Demandbase ABM will include integrations from more than 50 other martech tools and streamline the process of bringing in data from sources such as CRM, the company said. This includes the ability to automatically select the right display ads for a particular account, for example, ways to […]

Eyeota, the leading audience technology platform enabling the intelligent use of data, announced the hire of Chris Emme as Managing Director, Americas. In his new role, Chris will oversee commercial operations across the Americas, with a primary focus on accelerating company growth and solidifying relationships with partners, platforms, and clients. “We see an accelerated opportunity […]

ABM — one of the biggest buzzwords in the digital marketing world. A significant component in the marketing strategy, that took the pillars of marketing to its prime. And it still remains to be a continued success! demand generation and ROI, companies that implemented ABM saw phenomenal results with more competition and larger growth goals. […]

Though extremely difficult, B2B marketing is both exciting and intellectually stimulating. The antiquated ideas that impede many B2B marketers do not assist with this. A good illustration is how the idea of a “funnel,” which assumes that a single buyer makes a linear progression of decisions, is out of step with how B2B purchasing actually […]

Industry Dive, a leader in multi-market B2B audience development and high quality specialist digital content with 10+ years of experience in delivering award-winning journalism, backed by Falfurrias Capital Partners, has entered into a definitive agreement to be acquired by Informa PLC, a leading international B2B markets, live and on-demand events and digital services group. The […]

AesirX is excited to announce the release of its Unified Analytics and Consent Solution on the official WordPress repository. This new plugin allows users to install the solution with just one click, marking a significant advancement in providing a privacy-first, open source tool tailored for WordPress and WooCommerce sites. The solution adheres to GDPR and ePrivacy […]

Payment gateways are becoming increasingly popular as online transactions become more abundant. Payment gateways help authorize and authenticate online transactions between a business and a bank. Gateways offers consumers a much more secure transaction, preventing fraudulent incidents. Primarily, the e-commerce market growth is rapidly accelerating, due to the large influx of online shoppers. According to […]

Though the public’s perception of artificial intelligence has changed over the past year or two, not necessarily for the better, what do B2B enterprises think of AI’s potential to boost their marketing campaigns?  The public sentiment tracker on AI maintained by the UK government was updated last month. It demonstrates the public’s growing cynicism about […]

The multi-relationship approach of martech stack-building is in stark contrast with the recent and speculated announcements by B2B marketing and data analytics providers for cloud solutions that will build on top of Salesforce, Oracle, and other SaaS platforms. Analysts advise marketers to exercise caution before implementing a multi-relationship model, even when vendors may be pushing […]

British Airways likes to hit us with big numbers. It came bounding out of its induced pandemic torpor with an exuberant burst of outdoor, print, and online advertising featuring no fewer than 500 separate executions. Five hundred! And we’re not talking about minor amends to prior copy here, but a conveyor belt of craft, with […]

Eventify raises the bar for in-person event management with groundbreaking updates to their software platform. Discover how these advancements revolutionize event planning, streamline operations, and enhance attendee experiences, all while prioritizing data privacy.

To improve its access to the European market, US-based event technology pioneer Captello teams up with UK consultant Event Footprints. Through the combination of Event Footprints’ experience and Captello’s state-of-the-art solutions, their partnership will transform B2B event measurement. With this strategic partnership, event ROI analysis norms are expected to be redefined. A well-known UK consultancy […]

In its Q1 2024 Digital Marketing Quarterly Trends Report, Skai, a top omnichannel advertising platform with a focus on walled garden media, offers in-depth research and interactive infographics on the key trends of the quarter. Methodology: The Q1 2024 report from Skai provides insightful information on digital marketing trends. It highlights the importance of Performance […]

While many brands claim to put the consumer first, very few actually do. Braze’s 2024 Customer Engagement Review shows that only 24% of global firms are mapping customer behavior and sentiment. Even worse, only 6% of companies use consumer insights in their brand and product strategy. As VP of strategic consultancy Mariam Asmar told MarTech, […]

In order to spread the word on social media, the social media app enlisted Rob Mayhew, a creator and creative director of Gravity Road, as its official TikTok for Business ambassador. Due to the promotion, 12% more marketers switched from reservation-based to auction-based trade on TikTok. According to a brand uplift research, TikTok helps 11% […]

More than 1,160 assets were produced by the marketers for TV, outdoor, and web platforms. The Hundred cricket competition and the rugby Six Nations were also sponsored by the new strategy. An important factor in the company’s “bumper year” was the rebrand. Due to a 101% increase in the value of renewals and customer acquisition, […]

You may link the quality of interaction to the commercial impact once you are able to monitor it at the account level. One senior B2B marketer said at a recent conference that his organization can now measure the win value of a highly engaged client over five times that of a low-engaged account. This is […]

A year after being released from jail, an estimated 80% of ex-offenders cannot find employment. Over 40% of those who are struggling to start over will commit crimes again within a year. In an effort to increase the chances, LinkedIn commissioned research that showed hiring ex-offenders could increase the UK GDP by £2 billion. In […]

LTK, the driving force behind Creator Commerce™, is thrilled to announce that its Co-founder and President, Amber Venz Box, has been recognized on Inc.’s seventh annual Female Founders list. This prestigious list celebrates the achievements of 250 visionary women whose groundbreaking innovations and ideas are reshaping the world for the better. Amber Venz Box, once […]

The move to the cloud by organisations both large and small is inevitable. The pace of innovation enabled by cloud computing ensures that those who ignore or are slow to adopt it will quickly find themselves disrupted by competitors who can benefit from greater speed to market, business agility, scalability and cost-efficiency.

Industry analysts are unanimous in their assessments that, when it comes to the volume, prevalence, and sophistication of cyberthreats, we are moving into an ever more dangerous year to come. We know that cyberthreats and their negative impact on organizations are a global issue, but they are also a local issue. Regardless of industry sector, […]

Cyber security risk exists throughout an organization through its people, process, and technology. Where is information stored? What are the external threats to that information? How can that information be accessed internally? What are your internal threats? Have you considered the environmental threats to your information? To protect its information, it is imperative for the […]

A new Made for Advertising (MFA) AI-driven site detection and avoidance tool was just unveiled by Integral Ad Science (Nasdaq: IAS), a top worldwide media measurement and optimization platform. The MFA site technology developed by the company intends to increase transparency into the quality of advertiser campaigns, pinpoint where spending is going, and provide information […]

Today, Sage, a dependable software provider for SMBs in the construction sector, announced the extension of their construction cloud suite. With the introduction of Sage Construction Management, Sage expands its market-leading construction portfolio with cloud preconstruction and project management capabilities.

The SIBCA Connect: Internet of Things (IoT) Platform has received the first Smart System Verified Platinum grade, according to UL Solutions, a world authority in applied safety science. SIBCA is a provider of solutions for information and communication technology (ICT), life safety, and fire. According to Sudhi Sinha, vice president of Ecosystems and Service Development […]

Software provider PTC has acquired Pure-Systems, a specialist in product and software variant management solutions, as part of its fourth acquisition for application lifecycle management (ALM) portfolio expansion. PTC, based in Boston, has been on an acquisition spree, spending around $1.8 billion on acquisitions in the last 18 months. This acquisition aims to enhance the […]