Whitepapaer

Advertisers hire media agencies primarily because of their specialist ability to use data and research to select the most appropriate channels for the job in hand, and then to negotiate the best prices from those channels. The combination of these two skills ensure the best possible value for their clients’ budgets. True value is made […]

Executive leaders across all industries continue to face the most disruptive market conditions in decades. Increased competition has only accelerated; large rivals continue to compete by aggressively buying market share, new entrants are more nimble, and substitute products seem to pop up almost at every turn. These competitive forces particularly apply to the telecommunications industry. […]

Mobile apps are the growth driver of the digital realm. While consumers’ time spent with desktop and TV has decreased worldwide over the past five years, time spent with mobile has more than doubled.1 This huge and diverse audience of mobile users, combined with the precision targeting capabilities and engaging ad formats only available in […]

Many businesses and brands have realised that consumers, employees, and investors are interested in more than just functional benefits and the bottom line. They increasingly expect businesses to behave more ethically, promote wellbeing in society in a broader sense, and take ownership of their responsibility towards the community. This has led many businesses to dial […]

Indeed, the agency executives Ad Age interviewed agreed that those silos of DTC ad specialists won’t work with the changing landscape. Most of the industry embraces the idea of broader health-care communications. “The role of agencies as mediator, negotiator, liaison and ultimately ambassador between pharmaceutical companies,third parties that have the trust, and academics and researchers […]

Protecting critical infrastructure networks from cybersecurity threats requires a comprehensive consideration of all connected assets. While the traditional focus has been on Information Technology (IT) networks—those networks prioritized secure data collection, storage, communication and use—more focus needs to be placed on non-IT critical infrastructure and services. This requires an understanding of the basic threats and […]

The Internet of Things (IoT) is evolving simultaneously across multiple dimensions—it has more electronics than ever to run accurate diagnostics, more sensors to increase autonomy, and better connectivity to avoid interference. The key advancement that makes all portable devices possible is the battery. The changes in battery technology are leading us toward a power revolution. […]

Navigating the journey of HCI migration: exploring insights, benefits, challenges, and strategic considerations for businesses embracing this transformative technology for profitable businesses.

The distinctions between information technology (IT) and operational technology (OT) in manufacturing are fading as smart devices and software-controlled systems drive more production lines. This trend means that a manufacturer’s IT team will become more involved in OT projects because of their growing requirements for network capabilities, big data analytics, cybersecurity, monitoring and management, and […]

The proliferation of NB-IoT and LTE-M technologies promises a myriad of possibilities for IoT deployments across industries. However, reaping the benefits of these innovations necessitates a steadfast commitment to IoT service assurance. By prioritizing comprehensive monitoring, predictive maintenance, robust SLAs, and adaptable strategies, organizations can ensure the reliability and longevity of their IoT services. As […]

Located on the banks of the River Seine, the campus is served by a variety of public transport options (metro, bus, and tram), making access to the center of Paris and the rest of the area easier. Besides educating young people in years 1–5 and corporate leaders in the executive program, another goal of the […]

While many of the basics remain the same, there are some things to take into consideration when thinking about data protection in converged, hyper-converged, and hybrid environments. In this essentials guide, you’ll learn about the difference between these environments, why you still need to think about data protection even though converged and hyper-converged systems are […]

Explore a new, transformative hybrid IT experience with HPE ProLiant Gen10 Servers, powered by Intel® Xeon® Scalable processors. They deliver the agility and economics of the cloud with the control and protection organizations are used to with an on-premises data center.

As businesses have become increasingly reliant on information technology, it has become essential to monitor the applications and infrastructure that support the business, to ensure that they are available and performing well. IT application and infrastructure monitoring helps detect performance anomalies, triage issues quickly, and ensures that the business is operating efficiently. However, despite its […]

This white paper describes a solution for ISS video analytics applications on Dell Technologies infrastructure, a Dell Validated Design for urban mobility solutions. It provides an overview of the reference architecture of the solution and the various technologies used. The document also explains the various city challenges that can be addressed using the solution and […]

Technology-driven organizations have the lead in embracing new technology trends for their digital transformation initiatives. The COVID-19 pandemic introduced unprecedented challenges in terms of disrupted operations, changed delivery models, and the urgent need to support remote work for enterprises in all industries. Technology companies were best able to adjust to the new circumstances, since most […]

This white paper seeks to provide insight into the status of programmatic native advertising in Europe and deliver guidance on key strategic and implementation considerations. It explores the challenges that advertisers, agencies and publishers are facing and how transparency and control are just as important for native buyers and sellers as they are for any […]

Network detection has become the hottest area of growth for cybersecurity. Both financial services and healthcare industries alone are experiencing alarming rates of daily attacks worldwide. From malware, breaches, phishing scams, to savvy cybercriminals harvesting truckloads of information and personal data — cybersecurity is the number one concern for organizations right now.

Even with firewalls, intrusion prevention systems (IPS), and a wide array of security tools in place, businesses still miss attacks and suffer major breaches every day. Why? One reason is that the sheer volume of security alerts being generated places a huge processing strain on the security team and the infrastructure itself. According to a […]

Data is a critical component for enterprises looking to achieve better outcomes through data driven decisions and processes. A data-driven approach can lead to improved decision-making, minimization of risk, and competitive advantage. However, for many organizations leveraging data in an easily accessible and integrated way can be challenging. Many organizations have access to highly skilled […]

Today’s well-designed, secure, and compliant Internet of Things (IoT) products and services possess extraordinary capabilities. But even knowing the tremendous amount of potential that exists, it can be overwhelming for IT and business leaders to develop an IoT strategy.

Technology-driven organizations have the lead in embracing new technology trends for their digital transformation initiatives. The COVID-19 pandemic introduced unprecedented challenges in terms of disrupted operations, changed delivery models, and the urgent need to support remote work for enterprises in all industries. Technology companies were best able to adjust to the new circumstances since most […]

So, why are some countries now adopting SD-WAN, even if at a slow pace, and driving the late majority to cross the chasm? The reason is that SD-WAN is offering multiple benefits other than cost reduction. Simplifying network management, improvements in connectivity usage, secured local breakout for trusted applications, and better visibility and control of […]

Today, Comcast and Broadcom announced their collaboration to create the first AI-powered access network in history. This will be accomplished through the development of a new chipset, which will integrate machine learning (ML) and artificial intelligence (AI) into the modems, amps, and nodes that make up the final few kilometers of Comcast’s network. Comcast will be able to revolutionize its operations by automating more network processes and providing a better customer experience through the use of better and more actionable intelligence once these new capabilities are widely implemented throughout the network. Furthermore, the new chipset will be the first in the world to support both DOCSIS 4.0 Full Duplex (FDX) and Extended Spectrum (ESD) concurrently, allowing Internet service providers all over the world to offer DOCSIS 4.0 services with a portfolio of technological choices that meet options to meet their business needs. 

New media (aka social media or social networking)regularly makes business headlines. Just like traditionalmarketing and recruiting efforts, with clear purpose,defined goals and steady implementation, social mediatools are highly effective and even timesaving. ThePCPS Social Media Toolkit, developed in a partnershipwith Michelle Golden of Golden Practices Inc. and theAssociation for Accounting Marketing (AAM), is designedto show […]

Social media was often seen as the wild child of the marketing department—the place where interns started their careers and brands could say random things with little to no repercussions. But times have changed, and the industry has matured. Yes, social media is still a wonderful place for brands to have a little fun, but […]