Whitepapaer

Editor’s Note: Enjoy this special encore post, which was one of readers’ favorites so far in 2021. It was originally published on March 18. There’s something special about video. Great video ads are agents of delight; they command the audience’s attention with sight, sound, and motion. And on LinkedIn, your brand can use video ads […]

Over the course of a year, the digital audio industry has experienced unprecedented change. This year’s analysis reveals how perceptions of digital audio have developed in the past 12 months and takes a definitive look at the factors driving the industry forward. This year, 86% of advertising agencies and 66% of brand advertisers said that […]

The measurement of advertising effectiveness is steeped in a history of evolution, and the introduction of digital channels has increased this pace of change. In order to understand how the industry measures digital ad effectiveness and how digital media contributes to advertising success, this white paper collates a range of industry measurement approaches along with […]

In recent years, podcasts have emerged as one of the most popular and engaging digital mediums in the US, with an ever-expanding audience and a plethora of topics to cater to various interests. In this report, we’ll delve into the growth and popularity of podcasts in the US, how consumers think about podcast advertising, and […]

It’s a fun time to be a marketer. We have more avenues than ever to reach out to our audiences, and our creativity is bolstered by data and objective decisions, not just a gut feeling. Email marketing is one such channel where metrics allow for extensive testing and measurement. And while there are several data […]

The leads you collect today aren’t necessarily ready to buy immediately. Some of them are, of course, but others may still be researching potential products or solutions and are not ready to make a purchase decision. Your existing customers may also be leads for other products you sell or be interested in buying more of […]

Whether your company has a small budget or a large budget for marketing your new requisitions- this doesn’t mean that the recruiter can’t control their own fate. There are plenty of strategies that can be put in place to boost the number of candidates that apply without having to spend lots of money. By incorporating […]

If you have heard anything about Facebook advertising, you know it’s extensive (and complicated). If you’ve ever been targeted by Facebook ads, you know it’s almost borderline stalky. And if you have ever tried Facebook advertising out for yourself, you know it’s efficient and cost-effective.

Fast-forward to today and more than half of the world’s population, 4 billion people, is connected to the internet. Technology and digital data has seeped into nearly every aspects of our daily lives including finance, news and music.

The way audiences use social media channels is constantly changing. As marketers, we need to make sure we’re adapting to these changes. One of the biggest changes we’ve seen so far in 2018 is the increased use of social advertising. Social advertising is a paid form of paid digital advertising on social media platforms. For […]

Where consumers go, advertisers will soon follow, and the world of social media is no different. Nearly every area of business has been disrupted by social media’s rise, but perhaps none has been impacted more than the advertising industry. Over the past several years, what began as a space for people to gather and connect […]

The Google Ad Grant program offers $10,000 worth of free advertising to nonprofits The following infographic, courtesy of Elevation, breaks down the basics of what the Google Ad Grant is, how to apply, and how to remain eligible after receiving the grant.

Marketers face a common challenge of choosing between different methods of marketing their brand, and there are many different ways to market your brand. However, the two most common ways of getting visibility in the search engines are SEO and PPC. Most brands have fixed budgets for marketing and based on your marketing goals; you […]

Content marketing is now a trendy marketing term. We are seeing a rise in specialized magazines and trainings (such as this one) on content marketing to help professionals create and handle content. Newspapers like Forbes, the Guardian or even the New York Times publish articles on the subject. There is even a Content Marketing Institute! […]

Advertising is a form of promotion, and promotion is the face of a company. As one of the four pillars of marketing (along with product, place, and price), promotion encompasses the variety of techniques an advertiser uses to communicate with current and potential consumers. The goal of promotion is to ensure that targeted customers know […]

While the benefits of social media tools and techniques are well-known when it comes to engaging with customers, organizations still face challenges when it comes to internally using social platforms to enable open collaboration across business lines and hierarchies. However, with approximately 90% of companies that use social technologies reporting some degree of business benefits, […]

Digital disruption is happening in retail (something most retail executives acknowledge), yet less than one-quarter of retailers are actively doing anything about it. Disruption presents both a major threat and a big opportunity. Failing to adapt puts you at high risk of being displaced. “Disrupting yourself” and becoming a digital retailer opens up a world […]

Most senior executives are familiar with the invaluable role that procurement plays in the supply categories that directly contribute to the manufacturing of their product or the provision of their services. Procurement has delivered measurable benefits in helping companies obtain the most appropriate materials at the best cost available, assisting with the engagement of logistics […]

Nothing is more top of mind for marketers than attribution. It’s a complex topic, and there are lots of questions. Should you measure only the first click, or the last click? Should you also measure views? Should you combine view measurement with click measurement? How long should you wait to give credit to user activity?

Social media was often seen as the wild child of the marketing department the place where interns started their careers and brands could say random things with little to no repercussions. But times have changed, and the industry has matured. Yes, social media is still a wonderful place for brands to have a little fun, […]

Government agencies are increasingly looking to leverage social media to improve the quality of government services and enable greater citizen engagement. Publicly available social media sites, such as Facebook or Twitter, are providing governments with attractive options for meeting these new objectives. These sites are widely available to government employees and citizens with Internet access; […]

At its most basic, PPC advertising is an auction-based method of buying digital advertising on a pay-per-click (PPC) basis. Advertisers only pay when someone clicks on (or engages with) an ad rather than paying when an ad impression is served or viewed on the page. Digital marketing is famously jargon-heavy, and companies often try to […]

Resellers don’t choose not to adopt digital marketing but they do struggle to do it on their own, meaning your channel partners may need your help to embrace it. We have all evolved into ‘digital’ humans in a world that continues to shift to more digital solutions. This revolution has caused a shift in the […]

These competitive forces particularly apply to the telecommunications industry. Within the telecommunications Category, competitors continue to slug it out for increasingly demanding customers who treat products and Services as commodities and where price unfortunately becomes the only differentiator. Faced by eroding pricing Power, telecommunications executives find themselves in a downward spiral of price deflation and […]

This Whitepaper is intended for informational purposes only and does not imply any elements of the contractual or legally binding relationship. The primary purpose of the Whitepaper is to present our company’s project and to provide important information to potential holders of ADSi tokens. This will facilitate the decision-making process regarding further association with AdSigma […]

Digital disruption is happening in retail (something most retail executives acknowledge), yet less than one-quarter of retailers are actively doing anything about it. Disruption presents both a major threat and a big opportunity. Failing to adapt puts you at high risk of being displaced. “Disrupting yourself” and becoming a digital retailer opens up a world […]