Whitepapaer

Much of the widespread acceptance of cloud-based solutions is thanks to the successful deployment of remote working contact centre agents as a reaction to the pandemic. Many call centres moved to a cloud-based environment within days and still managed to support customers as effectively. What is a successful cloud-based contact centre implementation? Created by ContactBabel, […]

Healthcare and life sciences organizations improve patient experiences and outcomes by deepening their understanding of customers. This comes from building a 360-degree view using multiple sources of potential data about customers, health risks, and conditions. Even nontraditional sources, like social determinants of health, the weather bureau, and utility companies, contribute to a greater whole. However, […]

Talkdesk, the enterprise contact center platform, announced significant platform enhancements and new products to drive the future of the customer experience. During his keynote address at Opentalk18, Tiago Paiva, CEO of Talkdesk, launched Talkdesk iQ, which combines several new products and features powered by the company’s proprietary approach to artificial intelligence. The company also announced […]

The challenge for the tax department is to convince the IT department that including a third-party tax engine is the best solution, both from a tax and an IT perspective. For IT, there is a desire for a smooth and risk-free transition. Adding a new technology to the overall migration program may appear to be […]

A 5% increase in customer retention means a more than 25% increase in profits. You keep customers coming back by providing seamless shopping experiences across all channels.

What comes to mind when you think of B2B social media? You certainly wouldn’t be alone if you thought of dull content, disengaged followers and a lack of social ROI. But that impression is best left in the past. As this infographic explores, B2B marketers today participate and succeed in social media marketing right alongside […]

A dream of every website owner: to wake up, open Google Analytics and see the graphs go up. A number of users, conversions, everything that translates into real-life benefits and makes having a website worth it. Unfortunately, many webmasters struggle with turning this dream into reality. They need user traffic, and they aren’t getting anywhere […]

In the world of marketing, there is no shortage of new technologies that can make something easier and better to do. A few years ago, email evolved significantly by adding marketing automation functionality, which repositioned email from spam and labor-intensive newsletters to an organized, systematic communication and business asset. Marketing automation software platforms can do […]

A new technology is redefining the way we transact: blockchain has the potential to change the way we buy and sell, interact with government and verify the authenticity of everything from property titles to organic vegetables. It combines the openness of the internet with the security of cryptography to give everyone a faster, safer way […]

Where consumers go, advertisers will soon follow, and the world of social media is no different. Nearly every area of business has been disrupted by social media’s rise, but perhaps none has been impacted more than the advertising industry. Over the past several years, what began as a space for people to gather and connect […]

A dream of every website owner: to wake up, open Google Analytics, and see the graphs go up. A number of users, conversions, everything that translates into real-life benefits and makes having a website worth it. Unfortunately, many webmasters struggle with turning this dream into reality. They need user traffic, and they aren’t getting anywhere […]

The deprecation of the cookie may have been delayed following Google’s recent Chrome update, but it still looms large on the horizon. With data privacy regulations continuing to spread globally, advertisers are under no illusion that change is coming. The prospect of a world without third party browser cookies has captivated the industry and driven […]

With over 215 million gamers in the U.S. and with the average gamer being in their early 30s, the term “gamer” now encompasses a broad and diverse demographic spectrum. Two out of every three Americans play video games through various platforms, and gaming is third only to TV and social media in terms of how […]

B2B content syndication is a powerhouse strategy for companies looking to expand their reach and drive growth. By distributing valuable content across various platforms, businesses can boost brand visibility, attract high-quality leads, and foster strategic partnerships within their industry. This dynamic approach not only amplifies brand presence but also facilitates meaningful connections, propelling organizations towards […]

The appointment of Jonathan Dove as Business Development Director, with the responsibility of driving new business throughout the United Kingdom, is announced today by Fetch, the global agency focused on mobile first. Jo Sutherland, the Managing Director, continues to configure the agency to deliver its mobile-first proposition to the UK market. The agency also hired […]

Editor’s Note: Enjoy this special encore post, which was one of readers’ favorites so far in 2021. It was originally published on March 18. There’s something special about video. Great video ads are agents of delight; they command the audience’s attention with sight, sound, and motion. And on LinkedIn, your brand can use video ads […]

Over the course of a year, the digital audio industry has experienced unprecedented change. This year’s analysis reveals how perceptions of digital audio have developed in the past 12 months and takes a definitive look at the factors driving the industry forward. This year, 86% of advertising agencies and 66% of brand advertisers said that […]

The measurement of advertising effectiveness is steeped in a history of evolution, and the introduction of digital channels has increased this pace of change. In order to understand how the industry measures digital ad effectiveness and how digital media contributes to advertising success, this white paper collates a range of industry measurement approaches along with […]

In recent years, podcasts have emerged as one of the most popular and engaging digital mediums in the US, with an ever-expanding audience and a plethora of topics to cater to various interests. In this report, we’ll delve into the growth and popularity of podcasts in the US, how consumers think about podcast advertising, and […]

It’s a fun time to be a marketer. We have more avenues than ever to reach out to our audiences, and our creativity is bolstered by data and objective decisions, not just a gut feeling. Email marketing is one such channel where metrics allow for extensive testing and measurement. And while there are several data […]

The leads you collect today aren’t necessarily ready to buy immediately. Some of them are, of course, but others may still be researching potential products or solutions and are not ready to make a purchase decision. Your existing customers may also be leads for other products you sell or be interested in buying more of […]

Whether your company has a small budget or a large budget for marketing your new requisitions- this doesn’t mean that the recruiter can’t control their own fate. There are plenty of strategies that can be put in place to boost the number of candidates that apply without having to spend lots of money. By incorporating […]

If you have heard anything about Facebook advertising, you know it’s extensive (and complicated). If you’ve ever been targeted by Facebook ads, you know it’s almost borderline stalky. And if you have ever tried Facebook advertising out for yourself, you know it’s efficient and cost-effective.

Fast-forward to today and more than half of the world’s population, 4 billion people, is connected to the internet. Technology and digital data has seeped into nearly every aspects of our daily lives including finance, news and music.

The way audiences use social media channels is constantly changing. As marketers, we need to make sure we’re adapting to these changes. One of the biggest changes we’ve seen so far in 2018 is the increased use of social advertising. Social advertising is a paid form of paid digital advertising on social media platforms. For […]

Where consumers go, advertisers will soon follow, and the world of social media is no different. Nearly every area of business has been disrupted by social media’s rise, but perhaps none has been impacted more than the advertising industry. Over the past several years, what began as a space for people to gather and connect […]