EVG Opens Cape Town Hub to Scale Global Content Marketing
Elevate Venture Group (EVG), a leading content marketing agency renowned for its proprietary Pod Process and performance-driven strategies, has announced the inauguration of its largest offshore hub in Cape Town, South Africa. This strategic expansion aims to bolster EVG’s global creative, development, and production capabilities, catering to a rapidly growing international clientele. Cape Town was […]
Indian Stock Market Plunges Amid Escalating Indo-Pak Tensions
On Friday, May 9, 2025, Indian equity markets experienced a significant downturn, driven by escalating geopolitical tensions between India and Pakistan. The benchmark BSE Sensex tumbled 880 points, or 1.10%, to close at 79,454.47, while the NSE Nifty 50 declined by 266 points, settling at 24,008. Investor sentiment was dampened following reports of intensified military […]
Klaviyo Named Top Email Newsletter Software for 2025 by Expert Consumers
a leading marketing automation platform, has been recognized as the top email newsletter software for 2025 by Expert Consumers. This accolade underscores Klaviyo’s commitment to delivering advanced, user-friendly tools that empower businesses to create personalized and effective email campaigns. Why Klaviyo Stands Out Klaviyo’s success is attributed to its robust features that cater to both […]
What AI adoption in market research means for agency and brand marketers
A new report from Cint reveals that 74% of market researchers are already using AI in their workflows — especially for data analysis (81%) and project setup (78%). For agency and brand marketers that rely on audience insights, testing, and fast-turnaround campaign planning, this shift signals how research partners and internal teams are evolving their […]
Sales and USP: Crafting the Perfect Pitch in a Competitive Market
In a world overflowing with products and services, what sets your business apart? The answer lies in your Unique Selling Proposition (USP) — the core message that defines your edge in the market. Whether you’re a startup founder, a sales rep, or a brand strategist, understanding the connection between sales and a strong USP is […]
Understanding Consumer Behavior in Online Marketing: What Drives Digital Buyers
In the era of digital transformation, businesses are increasingly relying on online marketing to reach and engage customers. However, simply having a presence online isn’t enough. To effectively convert visitors into loyal customers, businesses must understand consumer behavior—the psychological, emotional, and practical factors that influence how people browse, interact, and buy online. What is Consumer […]