Articles

In the realm of B2B marketing, content syndication emerges as a potent strategy, extending reach, elevating brand awareness, and driving qualified leads. This approach involves distributing content—articles, blogs, videos—across various platforms beyond owned channels. By partnering with publishers, businesses tap into new audiences, bolstering their visibility and credibility. Content syndication not only amplifies brand presence […]

In the fast-paced world of business-to-business (B2B) marketing, success hinges on the ability to forge meaningful connections and deliver tailored solutions to the right audience. As companies navigate an increasingly competitive landscape, mastering the art of B2B marketing has become paramount for driving sustainable growth and maintaining a competitive edge. At its core, B2B marketing […]

In a strategic move aimed at enhancing its image processing capabilities, Jasper has expanded its portfolio by acquiring Clipdrop’s innovative image platform from Stability AI. This acquisition marks a significant milestone for Jasper, positioning the company to offer more advanced solutions in the rapidly evolving field of visual technology. Clipdrop’s image platform is renowned for […]

Gupshup, a leading provider of conversational messaging platforms, has taken a significant leap forward in enhancing user experiences by integrating AI chatbots powered by Vertex AI into Rich Communication Services (RCS) dialogues. This strategic move aims to revolutionize how businesses engage with their customers, offering personalized and seamless interactions on the RCS platform. RCS represents […]

Google has taken the first significant step toward barring third-party cookies, demonstrating that its privacy aim is more than just talk. Chrome 80 has announced that it will no longer support cross-site sharing unless cookies are identified in accordance with the SameSite internet standard. At first glance, this action is about clarity and internet security. […]

The digital advertising sector has been the subject of a thorough inquiry by the UK’s Competition and Markets Authority. In the year that digital advertising finally overtook TV and other legacy media in the US and around the world, the CMA expresses concerns in its preliminary report on the investigation that Google and Facebook have […]

Tremor International Ltd., a marketing company, announced on Monday that it has reached a deal to acquire News Corp.’s video advertising company, Unruly. The goal of the acquisition is to expand video services by gaining access to the extensive clientele of the Rupert Murdoch-owned company. The Wall Street Journal and The Times owner, News Corp., […]

Raising their voices in Washington, D.C., American importers of French cheese, bubbly, and porcelain are fighting back against Silicon Valley behemoths over duties on high-end French goods. In response to a new tax on tech companies like Netflix and Amazon, President Donald Trump last month vowed to penalize Paris by imposing extremely high retaliatory taxes […]

An issue that has been prevalent in the business was recently covered in a piece by Advertising Age regarding the “Hidden Costs of Programmatic.” For marketers, the introduction of programmatic advertising was groundbreaking. They were able to precisely target people at scale and offer ads across screens and formats in a matter of milliseconds thanks […]

Whoa. What a summer it has been. Numerous media reviews are already in progress, and after those are finished, I’m sure there will be a ton more. This tendency suggests that fall will be a very busy season for our sector, and it appears that it will. Even if my sales and marketing side of […]

As we navigate the ever-evolving landscape of digital marketing, email remains a cornerstone of effective communication strategies. In 2024, several trends are reshaping the way businesses engage with their audience through email marketing. Personalization Takes Center Stage: Gone are the days of generic mass emails. In 2024, personalization reigns supreme. Marketers are leveraging advanced data […]

Marketing technology, often referred to as “martech,” has revolutionized the way businesses connect with their audiences and drive growth. In today’s digital age, marketing technology encompasses a vast array of tools and platforms designed to streamline processes, optimize campaigns, and enhance customer experiences. At its core, marketing technology empowers businesses to leverage data-driven insights to […]

In the ever-evolving landscape of digital marketing, email remains a steadfast and powerful tool for businesses to connect with their audience. As we step into 2024, let’s explore some of the emerging trends shaping the realm of email marketing. In conclusion, email marketing in 2024 is characterized by innovation, personalization, and a heightened focus on […]

In order to deliver relevant advertising and capitalize on micro-moments, businesses can use real-time data and optimize their ad placement strategy. Predictive advertising is a subset of predictive analytics that uses historical data, machine learning techniques, and algorithms to accurately target audiences and optimize ad copy and media spend. Tools such as Google’s Lookalike Audience […]

While Disney offers Disney+ for just $6.99 per month, and you can pay even less if you commit to a year, AT&T’s HBO Max will launch with a higher price than Netflix, but it plans to introduce an ad-supported version to support growth. Needham analyst Laura Martin estimated last month that Netflix could lose 4 […]

Google has taken a significant step towards blocking third-party cookies, demonstrating that its privacy mission is more than just talk. In its most recent policy update, Chrome 80 will no longer support cross-site sharing unless cookies are flagged in accordance with the SameSite internet standard. This move appears to be about online security and clarity. […]

The purchase amount was undisclosed; a Xandr spokesman declined to comment; and Clypd did not immediately respond to a request for comment. The deal will add linear TV ad inventory, or ad space, from clypd’s clients to Xandr Community, a product that pools advertising space. Clypd, which counts TV networks Discovery and CBS as partners, […]

Considering that most Americans are under quarantine and that events have been postponed, it seems that the customs suit market would be severely impacted. Suit fits are still conducted simply online, according to a few of the founders. The co-founder of Alton Lane, a company that specializes in custom suits, Colin Hunter, stated that his […]

The most frequent question I have received from brands in the last two weeks is, “Should we continue to invest in advertising during the coronavirus outbreak, when so many people are isolated?” Marketing Week’s own statistics show that many marketers are delaying their campaigns during this time. The truth is, none of us really knows […]

Openness. Visibility. Confirmation. The most popular words in the ad tech industry all center on one idea: a lack of trust. When real-time ad exchanges first started, marketers were so transformed by the remarkable reach, scale, and targeting capabilities of RTB platforms that they became less concerned about fuzzy metrics. But once the honeymoon period […]

The global winners of the 2024 SugarCRM Customer Breakthrough Awards were announced today by SugarCRM, the provider of the AI-driven sales automation platform that has won numerous awards. The winners are as follows: Customer Experience Breakthrough Award: Empresas ADOC, a retail company based in Central America, is recognized for using SugarCRM to drive business growth […]

Teams using Force Management’s core methodologies can now leverage Ascender Plus to support team engagement, accelerate adoption, and drive long-term consistency and results. “Ascender provides our clients with a powerful tool to improve revenue team execution and foster a culture of continuous, consistent professional growth,” says Grant Wilson, CEO of Force Management. “Ascending now accelerates […]

The appeal of internet shopping is that it allows us to peruse the websites of numerous retailers offering comparable goods, all while lounging on a couch and binge-watching The Bachelorette’s most recent episode. Err, I mean Mad Men.This leads to the issue that, as consumers, we have shorter attention spans and become impatient when we […]

Things aren’t always sunshine and rainbows for digital marketers. The digital landscape has significant inherent issues that are not being discussed.A long time ago, days, weeks, or even months of meticulous investigation and creative work culminated in commercials. For better or ill, clever advertisements from McDonald’s, Coca-Cola, Kodak, and even Marlboro cigarettes ingrained many legendary […]

A recent essay on the dangers of averages and a lack of openness in our industry was published by AdExchanger. The article exposes the shortcomings of campaign outcomes wherein individual tactics perform outside of the desired range of performance, but the average KPI of all strategies falls within target. Additionally, the paper provides media planners […]

Openness. Visibility. Confirmation. The most popular words in the ad tech industry all center on one idea: a lack of trust. When real-time ad exchanges first started, marketers were so transformed by the remarkable reach, scale, and targeting capabilities of RTB platforms that they became less concerned about fuzzy metrics. But once the honeymoon period […]