Articles

The worldwide media platform Teads has partnered with Integral Ad Science (IAS), a leader in digital media quality, to improve its contextual advertising offering and brand fit. Through the collaboration, Teads will incorporate IAS’s Context Control solution for avoidance, ensuring that marketers steer clear of information that is judged inappropriate for their brand. With Teads’ […]

Following Google’s announcement that it will begin to phase out third-party cookies in January 2024, Inuvo, Inc. (NYSE American: INUV), a leading provider of artificial intelligence (AI)-powered marketing technology to agencies and brands, has declared its continued commitment to a cookieless future with its IntentKey AI, detailing the ways in which its technology can already […]

Advertising metrics give precise information about the accomplishments and shortcomings of a campaign. They are a useful tool for monitoring every facet of your marketing endeavors and the way your campaign performs in relation to predetermined KPIs. Examine your campaign health indicators to gain insight into the effectiveness of your campaign. Since these metrics aren’t […]

Beginning its OOH operations in Slovakia in 1990, JCDecaux SE (Euronext Paris: DEC), the world’s largest outdoor advertising company, announced on December 14 that it had signed a merger agreement with Akzent Bigboard, the outdoor advertising division of JOJ Media House Group, the country’s top media group. The transaction’s conclusion is contingent upon customary regulatory […]

Today, Connexa Sports Technologies Inc. (Nasdaq:CNXA) reported that its long-term collaboration with the AdVenture Media Group is still producing previously unheard-of outcomes for digital advertising. Slinger Bag, Connexa’s operational company, produced about $2 million in sales with an average ROAS of 18.9X in the three months leading up to the end of November 2023, as […]

The media landscape has been permanently disrupted. Attention, conversation, and commerce now take place on an endlessly multiplying array of devices and environments, often on several simultaneously. This delivers convenience for consumers but adds complexity and technological challenges for marketers trying to understand and connect with them. “While we as marketers are looking at different […]

In an era where connectivity reigns supreme, the demand for high-speed, reliable bandwidth continues to soar. From the exponential rise of remote work to the proliferation of data-hungry applications, the need for a robust network infrastructure has become non-negotiable. Among the key players rising to meet this demand, Zayo stands out, leveraging its global network […]

The cloud is not a choice anymore. Businesses now have no choice but to embrace this change, and an increasing number of them are doing so by transferring their data to the cloud. They are putting into practice sophisticated cloud plans that necessitate all-encompassing cloud management tools. They require a system that can manage the […]

Advertising metrics give precise information on an ad campaign’s successes and failures. They are a useful tool for keeping track of all your marketing actions as well as how your campaign performs in relation to predetermined parameters. To determine how well your campaign is performing, look at its health data. Since they are not directly […]

Microsoft Advertising Network for retail has selected Tinuiti, the largest independent performance marketing company spanning streaming TV, Google, Meta, and Amazon, as a premier launch partner. Now, businesses can easily build a profitable retail media campaign to drive additional high-margin revenue from high-quality commercials and incremental sales. Another fantastic new possibility for brand advertisers to […]

One glance at the notorious LUMA slide is all it takes to understand how disjointed the ad tech sector is. One 8.5 × 11-inch sheet is filled with hundreds of logos. It’s genuinely daunting, so I don’t blame anyone who has second thoughts about putting money into digital media.

It’s one thing to say you do Programmatic TV, it’s quite another to do it the right way, where you can truly take advantage of what Programmatic has to offer. Enter the combination of DISH’s sophisticated new programmatic impression-by-impression linear TV marketplace with Rocket Fuel’s Moment Scoring™ – together is the start of a new […]

Marketers are becoming more cautious about where their cash is going as worries about ad fraud, viewability, and a lack of transparency continue to dominate the news. They now demand more access to their traffic quality analytics and information about the variables that affect how well their campaigns succeed. As a result, as programmatic marketing […]